Why is this role important?

Product Designer, Buy, Fulfill & Assist

At Loblaw Digital, we know our customers and colleagues expect great digital experiences. Whether we're making it easier for customers to shop and get the help they need, or creating tools that help colleagues fulfill orders and serve customers, we're solving complex problems at significant scale.

From our office in Downtown Toronto, we build digital experiences across grocery, beauty, pharmacy, apparel, and more - connecting what happens online with the people and operations that make those experiences possible.

Why is this role important?

As a Product Designer on the Buy, Fulfill & Assist team, you'll help shape critical experiences for both our customers and colleagues - from purchasing and fulfilling orders to getting and providing help when it's needed.

You'll partner closely with Product, Engineering, Research, Content Design, Data, and Operational teams to understand customer and colleague needs, uncover opportunities, and navigate complex problems that span digital experiences and real‑world operations. You'll design simple, intuitive experiences that work for the people using them and the teams responsible for delivering them.

You'll take ideas from early exploration through detailed design, validation, and delivery, using research, data, operational insights, and strong product thinking to inform your decisions. You'll contribute to a collaborative design culture and help create connected experiences that deliver meaningful outcomes for our customers, our colleagues, and the business.

What you'll do

- Problem Discovery & Definition: You'll work with Product, Engineering, Research, Data, Operations,



customers, colleagues, and other designers to understand problems before jumping into solutions. You'll participate in discovery sessions and workshops, synthesize inputs, ask thoughtful questions, and help teams clarify user problems, hypotheses, outcomes, and measures of success.
- Interaction & Visual Design: You'll turn complex journeys, workflows, data, and business rules into intuitive experiences using information architecture, journey maps, user flows, wireframes, prototypes, and detailed interaction design. You'll create polished, high‑fidelity experiences with solid attention to hierarchy, typography, spacing, responsive behaviour, interaction states, and accessibility.
- Research, Validation & Iteration: You'll participate in customer and colleague research, usability testing, competitive assessments, and other discovery and validation activities. You'll bring together qualitative insights, quantitative data, and operational knowledge to improve your designs and inform decisions.
- Product & Operational Thinking: You'll develop a deeper understanding of how design decisions connect to customer and colleague needs, product strategy, operational realities, business priorities, and measurable outcomes.



You'll consider the end‑to‑end experience - not just what happens on a screen - and work with partners to understand how your designs affect the people and processes responsible for delivering the experience.
- Design Systems: You'll use existing components and patterns effectively, identify inconsistencies and gaps, and contribute improvements back to our Design System. You'll consider edge cases, responsive behaviour, accessibility, and scalability rather than designing only for the ideal scenario.
- AI-Fluent Product Design: You'll explore how AI can improve both the experiences we create and the way we design them. You'll experiment with AI‑enabled workflows, conversational and generative interfaces, recommendations, automation, and emerging interaction patterns while developing your judgment about where AI creates meaningful value - and where it doesn't.
- Cross‑Functional Collaboration: You'll work closely with Product, Engineering, Operations, and other partners throughout the product development process. You'll communicate your rationale, participate in discussions about trade‑offs and constraints, surface questions and risks, and help the team move toward strong decisions.
- Craft & Team Contribution: You'll actively participate in critiques, share what you're learning, seek feedback, and provide thoughtful feedback to other designers. You'll contribute to improving the quality and consistency of Product Design across Loblaw Digital.

Inclusive Design: You'll help ensure our products can be experienced by everyone, reflecting the diversity of the communities we serve. You'll apply accessibility requirem

📌 Product Designer (Toronto)
🏢 Myview
📍 Toronto