Sales Director (Confidential Search)

Venture-backed, seed-stage marketplace based in Montreal, with about 80 employees.

- Scale: 2,500+ suppliers across North America, 5M+ plant units delivered, 650K+ plant lines estimated, 27 states and provinces served
- Pitch: Most landscaping back-office functions (payroll, accounting, fleet, CRM) have been modernized. Plant procurement still runs on phone calls, emails, spreadsheets, and disconnected supplier catalogs. A contractor sends a plant list, and the company handles sourcing, price comparison, quality assurance, logistics, delivery, and payment. The service is free to landscapers, with no membership or signup fee.
- Problems solved:Fragmented supply: hundreds of nurseries, no shared catalog, no reliable availability data
- Manual sourcing per project: supplier calls, inconsistent pricing, availability gaps
- Jobsite risk: wrong specs, poor material quality, late deliveries
- Labour scarcity: procurement coordination consumes hours contractors do not have

Compensation

- CAD $150,000 to $200,000 base plus bonus
- Bonus tied to team quota attainment
- Equity
- Benefits

The Role

- Reason for hire: Expansion. No dedicated sales leader is in place today.
- Reports to: CEO
- Location: Montreal, hybrid (2 to 3 days per week)
- Travel: About 25% (trade shows and clients)
- Timeline: ASAP
- Market: All US. 80% SMB plus 50 top accounts nationwide.
- Team scope (10 FTE across 3 teams):BDR/SDR (4): outbound prospecting, opportunity generation, SQLs
- AE/AM (5):



hybrid account executive and account manager, closing and farming
- Sales Ops (1)
- Mandate: Build and iterate on the revenue machine, own go-to-market end to end, and partner tightly with Ops (sales and ops run as one motion).

Success at 6 Months

- Predictable growth restored
- Full end-to-end GTM ownership
- Trajectory aligned with the company's 2031 target (roughly 4x current revenue)

Onboarding

1. Ops: understand everything under the hood
2. Acquisition
3. Recurring revenue

Requirements

- Has taken a business from roughly $5M to $50M and was in the room for it
- Has managed 8+ people
- Comfortable in a transactional, high-volume sales motion
- Understands the sales/ops/tech triangle. A late order damages the client relationship, so sales and ops must work as yin and yang.
- Background in SaaS, marketplace, distribution, or services. Pure SaaS profiles often lack the ops interdependence exposure this role requires.
- AI curiosity and practical judgment: has used AI sales tooling, can assess whether an AI initiative is worth pursuing, and can explain how the decision was made and how results were measured
- Industry knowledge is not required
- Nice to have: Spanish

Hiring Process

1. Victor
2. Interview with a senior leader (speed of rapport building, expectations of leadership)
3. Interview with the CEO
4. Case study
5. Dinner or lunch with the executive team

Equal Prospect The original brief contains no equal opportunity or diversity statement. Add one before publishing.

📌 Sales Director (Montreal)
🏢 TrackRec
📍 Montreal