Location: Toronto, ON (Hybrid, 1 day per week in office)

Language: Excellent written and verbal English communication skills are required.

Duration: 18-Month Contract

Background Check Requirement: Successful candidates must complete a criminal background check, credit check, education verification, employment verification, and provide two managerial references.

About the Opportunity

Are you passionate about building seamless customer experiences through marketing automation? Our client, a leading organization in the financial services sector, is looking for a hands-on Lifecycle Marketing Specialist to design, build, and optimize automated customer journeys that create meaningful engagement and long-term customer relationships.

Working alongside a collaborative team of lifecycle strategists, analysts, writers, and marketing technology specialists, you'll transform campaign strategies into automated journeys using enterprise CRM technology. This is an chance to work in a growing marketing technology environment where your technical expertise, curiosity, and problem-solving skills will have a direct impact on the customer experience.

What's In It for You

- Join a collaborative team that values knowledge sharing and continuous learning.
- Gain hands-on experience with enterprise CRM and marketing automation technology.
- Work in a hybrid environment that supports flexibility and work-life balance.
- Be part of a team that encourages innovation, curiosity,



and continuous improvement.
- Opportunity to expand your technical marketing automation expertise within a leading financial services environment.

Your Responsibilities

- You'll build and launch automated customer journeys using Microsoft Dynamics 365 or a comparable CRM platform.
- You'll create emails, audience segments, triggers, workflow logic, and wait periods that support lifecycle marketing campaigns.
- You'll test, QA, troubleshoot, and optimize customer journeys to ensure they perform as intended.
- You'll collaborate closely with lifecycle strategists, analysts, content writers, and technical specialists to bring campaign strategies to life.
- You'll provide technical guidance on journey feasibility while identifying opportunities to improve automation and customer experience.

Skills and Qualifications

- 2+ years of hands-on CRM or lifecycle marketing experience building automated customer journeys.
- Experience with Microsoft Dynamics 365 Marketing or Salesforce Marketing Cloud.
- Proven experience creating customer journeys, audience segmentation, triggers, workflow logic, and automated email campaigns.
- Strong troubleshooting skills with the ability to work in evolving CRM environments.
- Excellent collaboration and communication skills with cross-functional stakeholders.
- A curious, self-motivated mindset with a passion for continuous learning and process improvement.

📌 Senior Specialist, Lifecycle Marketing (Toronto)
🏢 Altis
📍 Toronto