Drive CIBC's digital transformation as Vice President of Digital Discoverability and Shopping in Toronto. Focus on elevating search presence and user experience across North America. In this pivotal role, you will lead an enterprise-wide team committed to optimizing CIBC’s online discoverability and storefront ecosystem. You will balance long-term strategy with immediate operational performance, ensuring that CIBC remains a leader in digital engagement.

Your role encompasses guiding a large crew while driving impactful SEO, content, and community engagement initiatives. Key Responsibilities:

- Lead the enterprise digital strategy and roadmap
- Oversee SEO execution and organic social strategies
- Champion user experience design and journey optimization




- Collaborate on digital PR and authority building
- Ensure compliance and governance across digital assets Requirements:
- 12–18 years of experience in digital strategy
- 7–10 years in people leadership
- Proven success in high-traffic online environments
- Deep knowledge of AI and digital marketing tools
- Background in financial or regulated industries preferred Lead transformative digital experiences at CIBC by fostering innovation and optimizing discoverability strategies across all platforms.

📌 Vice President of Digital Discoverability (Toronto)
🏢 CIBC
📍 Toronto