If you are looking to grow your career with an organizationdriven by excellence, integrity, and innovation, Dilawri offers an environmentwhere people are supported and empowered to succeed.
Founded in 1985, Dilawri is Canada’s largest automotivegroup and one of Canada’s Best Managed Companies. Dilawri operates over 80franchised dealerships,representingmore than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.
With a team of more than 4,000 employees, Dilawri fosters aculture rooted in collaboration, accountability, and continuous learning. Ourvalues of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Backguide how we work, how we lead, and how we serve our customers and communities.Through the Dilawri Foundation, weare also committed to making a meaningful impact in the communities weserve.
Discover how you can build your career with Dilawri
Position OverviewMercedes-Benz Boundary is looking for a GeneralManager to lead the dealership with a transparent focus on customer experience,variable performance, and team development.
This is a hands-on leadership role. The successful candidatewill be actively involved in the day-to-day business, driving salesperformance, building a strong appointment culture, and ensuring the team isaligned, accountable, and focused on results.
This role reports directly to the Director of Operations andis responsible for the overall performance of the dealership, with a strongemphasis on Variable Operations.
We are open to developing the right candidate. PreviousGeneral Manager experience is not required, but a strong foundation within anautomotive dealership is essential.
Compensation for this position is commission based.Primary Duties and Responsibilities
Lead the dealership with a variable-drivenmindset,



focused on volume, gross, and disciplined inventory management
Build, coach, and develop a high-performing teamacross sales and supporting departments
Drive a strong appointment culture and ensureconsistent execution from lead to delivery
Be actively involved in the business — deskingdeals, supporting managers, and working with the team on the floor
Ensure dealership processes are followed,reinforced, and continuously improved
Create accountability through daily and weeklyperformance reviews and structured meetings
Maintain a high level of customer focus acrossall touchpoints
Work closely with department leaders to alignstrategy, execution, and results
Represent the dealership with professionalism tocustomers, staff, and manufacturer partners
Qualifications Required
Experience working within an automotivedealership environment is required (Sales Manager, GSM, General Manager orsimilar)
Strong understanding of how a dealershipoperates, particularly within Variable Operations
Proven ability to drive performance, coachpeople, and build a team culture
Comfortable working in a fast-paced, hands-onenvironment
Customer-focused, competitive, andresults-driven
Willing to learn, adapt, and execute within astructured approach
Strong communication and leadership presence
Experience with dealership systems (180, CDK, orequivalent) is an asset
Valid VSA License (or ability to obtain)
Legally entitled to work in Canada
About DilawriIn addition to working with and learning from a team ofleading professionals in the automotive industry, our benefits include:
Discountedemployee vehicle purchase program
Job-specificcoaching & training programs
Employeewellness & assistance programs
Employeesocial events
Build your career with a team thatis driven byexcellence,integrityand innovation.
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📌 General Manager (Winnipeg)
🏢 Dilawri Group of Companies
📍 Winnipeg