Marketing & Brand CoordinatorFractional Independent Contractor EngagementWe're looking for the right fit; could you be our missing piece?Puzzle Lab is seeking a resourceful, creative, organized, and proactive Marketing & Brand Coordinator to provide fractional marketing leadership and hands‐on execution for an initial five‐month engagement. This role will help turn Puzzle Lab's marketing priorities into cohesive campaigns across email, web, social media, partnerships, print, and corporate outreach. The coordinator will also provide campaign and creative direction to a separate Social Media Manager, ensuring that our social content supports Puzzle Lab's broader goals and feels consistent with our brand.The engagement will include approximately 16–24 hours per week, generally spread across two or three days. The job is on‐site at Puzzle Lab's Victoria headquarters.The engagement is anticipated to begin in October 2026, or as mutually agreed, and continue through February 2027. There may be an opportunity to extend or expand the engagement depending on business needs, results, and mutual agreement; however, this is not guaranteed.About Puzzle LabPuzzle Lab is a fast‐growing wood jigsaw puzzle company with an underlying passion for art, innovation, and creativity. More than that, we're a friendly group of open‐minded humans working together to create joyful experiences for our fans and customers. We pride ourselves on our consistent efforts toward environmental sustainability, support of local artists, and an ethical business model.Puzzle Lab's vision is to awaken the inner child in all of us. In a world that feels increasingly fast, loud, and serious, it's easy to forget the simple joy of play. But play is where wonder lives; it's where we reconnectwith curiosity, delight, and our most human selves. Our work is about creating nostalgic and whimsical moments that bring people back, even briefly, to that childlike feeling of sincere awe and carefree discovery.Bringing joy into the world through tactile play, Puzzle Lab also commits to doing right by people and the planet. We raise the bar for ethical employment, provide meaningful support for artists, and make environmental responsibility part of every decision.In a nutshell, we make the world better by piecing broken pictures back together.The Puzzle Lab MinifestoWe create quality time.When people piece together our cleverly designed works of art, they experience challenge, determination, connection, epiphany. Whimsical delight and inner satisfaction follow them far beyond the puzzle table.Bringing joy into the world through tactile play, Puzzle Lab also commits to doing right by people and the planet. We raise the bar for ethical employment, provide meaningful support for artists, and make environmental responsibility part of every decision.In a nutshell, we make the world better by piecing broken pictures back together.Engagement OverviewWorking closely with Puzzle Lab's CEO and co‐founder Tinka Robev, the Marketing & Brand Coordinator will help establish priorities, coordinate campaigns, and keep Puzzle Lab's marketing activities moving in the same direction.The successful contractor will translate company goals into practical marketing plans, creative briefs, content calendars, and finished materials. They will coordinate marketing activities across channels and provide clear campaign and content direction to Puzzle Lab's Social Media Manager.The Social Media Manager will be responsible for the day‐to‐day management of Puzzle Lab's social channels, including scheduling and publishing content, community engagement, and creating agreed social content. The Marketing & Brand Coordinator will ensure that this work connects to broader campaigns, product launches, seasonal priorities, partnerships, and business goals.This is a hands‐on role with a meaningful coordination and creative‐direction component. It is not intended as a senior fractional CMO engagement, nor is it primarily a day‐to‐day social‐media posting role.Puzzle Lab is a growing company, and our systems and processes continue to evolve.



We ask that the successful contractor first become familiar with our existing brand, tools, and ways of working. Once you're settled, your ideas for improving our marketing systems and creative output will be genuinely welcome.Priorities may shift as the company grows. Any meaningful changes to the scope, hours, or deliverables will be discussed and mutually agreed upon.Scope of ServicesMarketing Planning & Campaign CoordinationTranslate Puzzle Lab's goals and priorities into practical campaigns, content calendars, timelines, and task listsCoordinate marketing activities around product launches, seasonal campaigns, corporate sales, partnerships, and company eventsDevelop clear campaign briefs that define the audience, message, goals, deliverables, and channel requirementsMaintain an integrated marketing calendar across email, web, social, print, partnerships, and outreachKeep assets, approvals, deadlines, and project information organizedCoordinate with Puzzle Lab team members and outside creative contributorsTrack campaign results and provide concise, useful reportingHelp document repeatable marketing processes and workflowsSocial Media Direction & CollaborationProvide the Social Media Manager with clear campaign priorities, messaging, brand guidance, and creative briefsCollaborate on social media calendars and identify opportunities for timely, playful, and relevant contentEnsure social‐media activity supports product launches, email campaigns, partnerships, events, and other marketing prioritiesIdentify stories, products, artists, partnerships, and behind‐the‐scenes moments that can be developed into social contentUse channel insights to improve future content directionHelp create photos, videos, graphics, or copy when a campaign requires additional supportContent & Creative ProductionWrite and edit website copy, email content, advertisements, presentations, campaign messaging, and sales materialsCreate brand‐aligned graphics and marketing assets using Canva and/or Adobe Creative SuiteDevelop polished PDFs one‐pagers & promotional materialsProduce or coordinate photography and short‐form video for campaignsAdapt creative assets for digital, social, email, and print formatsMaintain a consistent brand voice and visual identity across channelsOrganize marketing assets so they can be easily reused by internal team members and contractorsEmail, Website & Digital MarketingDevelop and distribute email campaigns to Puzzle Lab's 17,000+ subscribersHelp rebuild and maintain key email automations, including subscriber‐welcome and post‐purchase sequencesUpdate and refine Puzzle Lab's Shopify website, including product, corporate sales, and landing page contentApply practical SEO principles when creating and updating website contentCoordinate messaging and campaign timing across email, website, and social mediaAssist with campaign tracking through links, promotional codes, and channel‐level reportingIdentify insights and opportunities based on customer‐engagement and campaign dataPartnerships, Outreach & Brand ActivationResearch potential partners, influencers, bloggers, publications, and community organizationsCoordinate thoughtful product‐gifting and collaboration opportunitiesHelp tell the stories behind Puzzle Lab's sponsorships, donations, artists, and community partnershipsSupport corporate and bulk‐gifting outreach with research, messaging, and sales materialsHelp develop playful, memorable campaigns that feel unmistakably like Puzzle LabContribute ideas and feedback as Puzzle Lab's brand voice and marketing approach continue to evolvePreferred SkillsStrong writing and editing skills, with the ability to adapt tone for email, web, social, print, and business audiencesExperience coordinating campaigns across multiple marketing channelsAbility to turn broad goals into useful briefs,



timelines, deliverables, and creative directionExperience collaborating with or directing social media managers, designers, photographers, videographers, or other creative contributorsThe ability to give clear, thoughtful, and constructive creative feedbackA keen eye for design and the ability to create attractive, brand‐aligned materialsProficiency with Canva and/or Adobe Creative Suite, particularly Illustrator or InDesignExperience creating or directing photography and short‐form videoExperience with email marketing platforms and automated customer journeysComfort updating Shopify or a comparable e‐commerce platformWorking knowledge of Instagram, TikTok, LinkedIn, and other relevant social channelsFamiliarity with practical SEO, campaign tracking, and marketing analyticsStrong organizational, project‐management, and follow‐through skillsAbility to independently manage agreed deliverables while collaborating effectively with a small teamPlayful, curious energy that aligns with Puzzle Lab's brand and valuesGood judgment and comfort working in a creative, fast‐moving small‐business environmentPreferred QualificationsThree or more years of hands‐on experience in marketing, communications, content, brand coordination, or a related areaA portfolio demonstrating relevant writing, design, campaign, or creative‐direction workExperience supporting an e‐commerce, consumer‐product, retail, arts, or lifestyle brand is considered an assetExperience coordinating freelancers or external creative partners is considered an assetPrevious experience providing services as an independent contractor is considered an assetFormal training in marketing, communications, graphic design, or a related field is welcome but not requiredEquivalent hands‐on experience is equally welcome.What You Can ExpectPuzzle Lab offers a truly unique working culture, and we're excited to share that with the right person.We're looking for an adaptable collaborator who enjoys making ideas real, can keep multiple contributors moving in the same direction, and wants to contribute meaningfully to our growing company.Here's what you can expect from the engagement:A team-oriented, supportive, and highly creative working environmentThe opportunity to shape visible campaigns and contribute to a growing Canadian brandAn existing Social Media Manager to collaborate with on channel execution and contentApproximately 16–24 hours per week, generally across two or three daysA contract rate of $40–$48 per hour, depending on experienceClear priorities, agreed deliverables, and regular planning check‐insA discount on Puzzle Lab and select third‐party productsThe possibility of extending or expanding the engagement following the initial term, depending on business needs, results, and mutual agreementAs an independent contractor, you will be responsible for your own income‐tax, GST, insurance, and other obligations associated with self‐employment. The contractor will provide their own reliable laptop and ordinary business equipment. Puzzle Lab will provide access to the company accounts, assets, systems, and software required for the engagement.We're seeking a solid, like‐minded person to help us bring more creativity, consistency, and momentum to Puzzle Lab's marketing. Could it be you? If you're an organized marketing generalist who knows how to bring people, channels, and ideas together, we want to hear from you!Puzzle Lab is committed to fostering an inclusive and welcoming working environment and values diversity in our organization. We welcome applications from qualified contractors of all backgrounds.Engagement DetailsLocation: Puzzle Lab's headquarters in Victoria, British ColumbiaDepartment: Sales & MarketingEngagement Type: Initial five‐month independent contractor engagementEstimated Commitment: Approximately 16–24 hours per weekContract Rate: $40–$48 per hour, depending on experienceEquipment: Contractor‐provided laptop; Puzzle Lab will provideaccess to required company systems and softwareAnticipated Start Date: October 2026, or as mutually agreedPrimary Contact: CEO & Co‐founder: Tinka Robev

📌 Marketing & Brand Coordinator (Victoria)
🏢 Puzzle Lab
📍 Victoria