Become a pivotal force in marketing at Payworks, Toronto. The Marketing Performance Specialist role enhances campaign effectiveness and analytics within a hybrid work framework.In this position, reporting to the Senior Manager of Growth Marketing, you will analyze performance metrics across all marketing channels and demand streams. Your insights will guide strategic budget allocations and campaign adjustments. Candidates should bring a depth of experience in B2B marketing analytics and demonstrate robust data interpretation skills.Key Responsibilities:Oversee performance analytics and reporting on demand channelsEnsure accurate campaign and source attributionRecommend budget changes based on performance signalsAdminister testing protocols for ads and landing pagesExamine audience data for informed campaign decisionsRequirements:5+ years experience in B2B marketing analyticsProficiency in Salesforce and digital media platformsExpertise in designing and executing A/B testsKnowledge of UTM tracking and governanceBilingual in French is preferredBring your analytical skills to Payworks to drive meaningful insights and marketing excellence.

📌 Marketing Performance Specialist In Toronto
🏢 Kaizen Lab
📍 Toronto