About GIANT CreativeGIANT Creative is Canada’s premier full-service marketing agency, known for blending data-driven strategies with unforgettable creative. We build performance-first campaigns rooted in storytelling, design, and tech that deliver GIANT results.We are looking for a Client Strategy Lead who manages client success at the intersection of creative, paid media, SEO, MarTech, analytics, and account management. This is an interdisciplinary and collaborative position, requiring both high-level strategic development and hands‑on problem solving.You will report to the CEO and work closely with the Senior Leadership Team - CTO and Director of Product & Operations - and cross-functionally with strategy, creative, web tech and other specialists.This is a client-facing leadership role that champions a performance-first approach to all projects, while acting as a steward for each client’s brand, values, and goals. You work directly with clients, and directly with an in‑house and contract team, to create explicit, achievable, and measurable impact. Strategy comes first, but expect ~30% of your time to be hands‑on: building a budget model, investigating a tracking case, or developing a key report.What You’ll DoClient strategy & leadershipOwn strategic direction across the client book, from single-location businesses to multi-location franchise systemsLead a heavy client meeting cadence spanning paid media performance, creative strategy, and brand developmentRun kick‑offs end to end: internal prep, discovery, access checklists, decksBuild 30‑60‑90 day launch strategies with product and operations, paid media, and web tech — then move accounts onto long‑term plansGround strategy in market research and audience developmentPaid media strategy & oversightSet campaign strategy, budgets,



and projections across Google Ads and Meta; oversee a specialist team that owns build and optimizationSet the methodology for budget models and lead‑flow projections, built with the team from benchmark dataAudit creative and campaign structure; identify inefficiencies, keyword whitespace, and client‑campaign alignmentDiagnose beyond the ad account — spot when performance gaps trace to tracking, intake misalignment or client‑side follow‑upCreative & contentGuide creative strategy and brand development in step with performance goalsSet direction for the media team — videographer, editor, photographer, graphic designer — on messaging, positioning, and shoot productionOwn pre‑production for video and photo shoots; assets run acrossweb, social, paid, and printDirect content and editorial work, including website content and emailAgency operationsContribute to internal process, tooling, and templates that make the agency's work repeatableAdopt AI tools pragmatically across research, production, analysis, and reporting — faster work without losing rigorMentor and onboard specialists; write the cheat sheets and playbooks that get new hires productive fastAgency growth & business developmentContribute strategy to proposals and new business pitchesSpot upsell and cross‑sell opportunities with account teams; turn strong relationships into expanded scopePush agency thought leadership and process improvement forwardWhat You Bring7+ years in digital marketing,



including 3+ years leading strategy, accounts, or teams at a senior level (agency experience strongly preferred)Hands‑on depth in Google Ads (Search, Display, Performance Max) and Meta Ads Manager — you can direct specialists because you’ve done the workA forensic instinct for data — you validate before you trust, and you can explain a platform discrepancy to a client without hand‑wav ingStrong client‑facing communication: you write executive‑ready reports and present decks that make complex analysis landExperience with multi‑location or franchise clients, including budget modelling across territoriesNice to HaveLocal SEO and Google Business Profile expertise, including compliance‑aware profile managementLinkedIn Ads experience, particularly for B2B or franchise development lead genSEO tooling (SEMrush, Ahrefs) and marketing automation platforms (HubSpot, ActiveCampaign)Familiarity with AI‑assisted production workflows for decks, documents, and creativeExperience with project management platforms (e.G., Asana) and building internal process templatesComfort working in regulated or sensitive categories where compliance shapes creative and claimsSkills & AttributesStrategic and analytical mindset: translates complex data into clear insights and smart decisionsPerformance‑first orientation: full‑funnel understanding of what drives measurable resultsClient‑centric communicator: excellent verbal and written communication; manages expectations and delivers hard news with credibilityCollaborative leader: mentors a team and fosters a culture of accountability, experimentation, and resultsSolutions‑oriented: comfortable with ambiguity; identifies root causes of performance issues and recommends actionable fixes#J-18808-Ljbffr

📌 Client Strategy Lead - C$80,000 - C$100,000 A Year (Winnipeg)
🏢 GIANT Creative
📍 Winnipeg