Our client, a large enterprise financial organization, is seeking a Senior Specialist, Paid Media for a 12 months Contract opportunity within their Digital Paid Media team. This is a hybrid role based in downtown Toronto, supporting the execution, optimization, and measurement of digital paid media campaigns across multiple lines of business. The role will act as the account owner and primary point of contact for platform execution activities, driving performance against defined KPIs and business objectives.ResponsibilitiesLead campaign setup, launch, and optimization activities across programmatic channels (primarily DV360)Define, monitor, and optimize media KPIs, pacing, and performance metricsManage reporting, analyze campaign performance, and provide actionable strategic insightsServe as primary contact for execution-based platform activity and troubleshootingPartner with internal marketing teams and external agencies to deliver holistic media strategiesDrive continuous improvement through data analysis, testing, and optimization initiativesEnsure campaigns align with business goals, regulatory standards,



and client experience expectations.Must-Have Requirements3+ years of paid media experience, with strong expertise in Programmatic campaign management3+ years defining, monitoring, and analyzing KPIs with clear performance reporting3+ years of stakeholder management experience across internal teams and agency partnersWorking knowledge or certification in at least two platforms (DV360 preferred, Amazon DSP, Yahoo DSP, CM360)Strong analytical mindset with digital savviness and adaptability to evolving tools and trendsNice-to-HaveExperience within financial services or wealth managementFamiliarity with social and search advertising platformsInnovative and strategic thinking with ability to identify competitive trendsExperience collaborating across multiple digital channels or mentoring junior team members.If you are interested & qualified for this chance, please send your updated resume in MS Word format to [email protected]. For other opportunities, please visit www.Ifg-global.Com today.

📌 Senior Specialist, Paid Media (Ottawa)
🏢 IFG International Financial Group
📍 Ottawa