OverviewManager Media Planner – GTALocation Greater Toronto Area (Hybrid)Schedule Monday to Friday (3 days in office and 2 days remote)Salary $75,000 to $85,000We are actively hiring for this positionAbout The RoleWe are looking for a Manager Media Planner to join our growing media team. This is a hands-on, strategy-driven role ideal for an experienced digital planner with a solid agency background and a passion for data-led decision making. You will be responsible for translating client business objectives into insight-driven digital media strategies that deliver performance and brand impact. This role requires a 360° planning mindset, anchored by advanced digital expertise across paid media channels, platforms, and performance analytics, with the ability to connect digital strategy to broader, integrated media plans.ResponsibilitiesDevelop integrated digital media strategies and detailed media plans aligned with brand and performance objectivesLead digital media planning across platforms including Google, Meta, YouTube, Programmatic, LinkedIn, and emerging channelsLeverage audience insights, platform data, and performance signals to inform recommendations and planning decisionsPartner closely with internal strategy, account, and activation teams to ensure seamless executionAnalyze campaign performance and translate results into clear, actionable insights and optimization recommendationsSupport sales growth and forecasting through performance analysis and media efficiency insightsContribute to client presentations, proposals, and pitch materials as requiredStay current on platform updates, industry trends, and digital innovationsRequired Skills & Experience5–7 years of experience in digital media planning and strategy within a media agencyStrong understanding of digital media platforms, buying models,



and KPIsProven experience working with analytics tools, dashboards, and performance reportingAbility to balance strategic thinking with hands-on execution and attention to detailConfident communicator with experience presenting insights and recommendations to internal teams and clientsExperience with audience segmentation, attribution models, and full-funnel campaignsExposure to both brand-building and performance-driven media strategiesExperience working across multiple industries, including financial services, retail, or consumer brandsWhat We OfferOpportunity to work on diverse, high-impact client programsA collaborative, entrepreneurial environment within an independent agencyCompetitive compensation and benefitsOngoing learning, professional development, and career growth opportunitiesInterview ProcessOur recruitment process is structured and transparent, with candidates assessed consistently against role-related criteria.Step 1 Qualified candidates complete an initial phone or virtual interview with a Talent Acquisition Specialist.Step 2 Shortlisted candidates are invited to a phone or virtual interview with relevant team members.Step 3 Candidates progressing in the process attend an in-person or virtual interview with the Hiring Manager.Step 4 Candidates advancing beyond the hiring manager stage participate in an in-person or virtual interview with a Senior Manager.Step 5 Final candidates advance to an in-person or virtual interview with the President.AI DisclosureWe use AI-assisted tools to help screen resumes for key skills and minimum requirements relevant to the role. All results are reviewed by our hiring team to ensure thoughtful and balanced decision making.True Media Canada is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all.#J-18808-Ljbffr

📌 Manager Media Planner - C$75,000 - C$85,000 A Year (Toronto)
🏢 True Media Canada
📍 Toronto