About TallGrass Natural HealthTallGrass Natural Health is a leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and DTC ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness.As a certified B Corp, TallGrass continually meets rigorous standards of social and environmental performance, accountability, and transparency.Marketing at TallGrass and Job SummaryWe're neither an agency nor a one-brand shop. Our 13-person marketing team shapes how Canadians discover, trust, and choose our brands—across independent retailers, national chains like Walmart and Loblaws, and a fast-growing direct-to-consumer business with brand-specific Shopify sites. This is hands-on, high-impact work where creativity, data, and purpose meet.Marketing sits at the centre of our growth and team members have an opportunity to:Work across 14 diverse, natural brandsBuild both retail and ecommerce expertiseSee your work in the market—and in people's livesBe part of a company that measures success by impact, not just revenueHave fun with a great group of peopleAbout the RoleTallGrass Natural Health is looking for an E-Commerce Coordinator to support organic growth, on-site conversion, and merchandising execution across our portfolio of six direct-to-consumer (DTC) websites. This is a hands-on, detail-oriented role for someone early in their e-commerce career who wants to build broad experience across SEO, AI search visibility, merchandising, and conversion optimization, working across six distinct storefronts.You'll execute the day-to-day optimization work and report into the Marketing Manager who sets overall strategy and priorities. This hybrid role offers the flexibility of remote work and the benefits of in-person strategy sessions and mentorship. This is a great opportunity to grow as you help grow the company.Our Core ValuesCelebrate – We work hard, play hard and laugh hardSee the big picture – We see,



understand and care about the whole processBuild community – We nurture our relationships and ourselvesFollow through – We honour the trust people place in usShow gratitude – We respect and appreciate everyone's contributionDo good – We care about the health of all people and our planetKey Responsibilities/Critical Success FactorsShopify and Transaction ManagementSupport day-to-day maintenance of the six Shopify Plus sites: product listings, collections, pricing updates, and page publishingMonitor order and transaction data to help tie sales back to specific campaigns, promotions, or merchandising changesSet up and maintain UTM parameters and discount codes so campaign performance can be tracked accurately in Shopify and GA4Help reconcile transaction data with campaign reporting to flag discrepancies (e.G., a promo code not tracking, a landing page mismatched to its campaign)SEO (Search Engine Optimization)Execute on-page SEO tasks across all six sites: meta titles/descriptions, header structure, alt text, and internal linkingRun keyword research to support content and product page updatesMonitor basic technical health (broken links, indexation, Core Web Vitals) and flag issues to the manager or dev teamHelp implement content briefs and coordinate with copywriters on SEO-friendly product and category copyAEO / GEO (Answer Engine and Generative Engine Optimization)Support implementation of structured data (schema, FAQs) to help AI tools like ChatGPT and Google AI Overviews surface our content accuratelyMonitor and log brand/product mentions in AI search tools, and report findings to the managerAssist in testing and refining content formats that perform well in AI-generated answersConversion Rate Optimization (CRO)Help build out and QA A/B tests on product pages, category pages,



and checkout flowsPull and organize conversion funnel data to help the manager identify friction pointsTrack test results and maintain a log of what's been tried on each siteMerchandisingExecute day-to-day merchandising updates: product placement, cross-sells/upsells, seasonal and promotional page updatesKeep merchandising aligned with current inventory and pricing, escalating discrepancies as neededSupport the manager in analyzing which products/categories are underperformingCross-Site CoordinationApply shared SEO/CRO/merchandising playbooks consistently across all six sitesKeep a running log of site-specific quirks, platform limitations, or ongoing issuesHelp coordinate with any external agencies, freelancers, or platform vendors as directedReportingPull and organize weekly/monthly performance data (organic traffic, conversion rate, AOV) by sitePrepare summary reports for the manager highlighting notable wins or issuesCore Competencies/Qualifications1-2 years of experience in e-commerce, digital marketing, or SEO.Some hands-on exposure to SEO fundamentals, in office merchandising, or CRO, whether through work experience, coursework, or personal projectsCuriosity about AI search tools (Claude, ChatGPT, Perplexity, Google AI Overviews) and how they're changing organic discovery; no prior professional experience requiredComfortable working in spreadsheets and learning new platforms/tools quicklyFamiliarity with tools such as Google Search, Shopify/platform admin is a plus but not requiredHighly organized, detail-oriented, and able to manage repetitive tasks across six sites without losing accuracyStrong written communication skills for reporting and cross-team coordination.Assist the manager in identifying which campaigns are driving actual purchases, not just traffic, using Shopify order dataNice to HaveBasic understanding of schema markup / structured dataCoursework, certifications, or self-directed learning in SEO or digital marketing (e.G., Google Analytics certification, HubSpot Academy)Basic HTML/CSS familiarityGreat Work PerksCompetitive compensationWellness program and health benefitsStaff product allowance and discountEducation assistancePaid time off to volunteerProfit sharing and savings planHybrid office

📌 E-Commerce Coordinator (Vancouver)
🏢 TallGrass
📍 Vancouver