Join Starcom as an Associate Director, driving insights and analytics in marketing measurement. Focus on Marketing Mix Modeling to enhance client strategies through data interpretation.In this pivotal role, you will develop and scale the agency's MMM capabilities while guiding clients on effective data use. Your expertise in analytics and consulting will help navigate complex projects and deliver explicit recommendations that influence media investment strategies.Key Responsibilities:Lead development of MMM capabilities and client best practicesDefine client objectives and measurement strategies collaborativelyEnsure data readiness and oversee collection for modelsManage analytics execution and model validation processesTranslate complex model results into practical business actionsRequirements:8+ years in marketing analytics or media rolesExpertise in Marketing Mix Modeling principles and executionExperience managing complex projects and data workflowsDeep understanding of media channels and analytics toolsAptitude for conveying insights to senior stakeholdersChampion data-driven marketing strategies at Starcom, enhancing client relationships through expert analytics leadership.

📌 Associate Director, Marketing Measurement At Starcom (Toronto)
🏢 Starcom Worldwide
📍 Toronto