Play a pivotal role at Pogo as a B2B Demand Generation Marketing Specialist, steering paid acquisition across diverse channels. Leverage your skills to engage high-value audiences and optimize performance.Pogo is on the hunt for a dynamic Demand Generation Marketing Specialist with 3–6 years of B2B marketing experience in a SaaS context. You will direct campaigns on platforms like LinkedIn and Meta, exploring creative and unconventional promotional strategies. Your analytical skills will guide your budget management and performance assessments.Key Responsibilities:Direct B2B paid acquisition campaigns across multiple channelsImplement geo-targeted and timing-based marketing effortsPartner with design and sales teams to improve ad performanceUtilize data to assess CAC and optimize spendInnovate and enhance successful marketing strategiesRequirements:Requires 3–6 years in B2B paid acquisition rolesStrong background in multiple paid marketing channelsAbility to support decisions with analytical dataExperience working independently in rapid-paced settingsKnowledge of AI tools and experience in direct mail advantageousHelp shape Pogo's marketing success through analytical rigor and creative campaigning.