Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!The Marketing Generalist role exists to strengthen Planned's brand awareness in person and online, and to deepen the support we give account managers and users. You'll own how Planned shows up at both ends of the journey: getting us in front of buyers at major industry conferences, and driving adoption among end users getting started in Planned. It's a broad, high-ownership generalist role with events at its core (up to 75% depending on the season).What You'll DoOwn events end-to-end, from planning and logistics to on-site execution and follow-upLand Planned more speaking opportunities and get us onstage at every major conference (GBTA, BTN Innovate, and beyond)Build and run new user onboarding that drives activation and adoptionCreate company-specific client-facing collateral and user-level assets that make getting started in the platform a seamless experienceRun merch, rewards, and incentive campaigns for conferences, clients, user trainings, and adoption pushesPost on LinkedIn about events and our in-person presenceRun general and content-specific ad campaignsDevelop event-level case studies,



partnering with CS to turn the events we've supported into compelling (and where needed, anonymized) contentWhat We're Looking ForProven experience owning brand, events, or field marketing at a high-growth technology companyA builder and a doer - equally comfortable running on-site logistics the day of an event and building an effective onboarding flow from scratchStrong storytelling instincts - translates product and customer wins into collateral and content that lands with usersExcellent project management across many moving parts, vendors, and timelines at onceStrong customer and user intuition - quickly identifies what's unclear for users and creates the assets to fix itCurious and high-agency - figures things out, doesn't wait to be toldComfortable with ambiguity and rapid iterationAI tools are a natural part of how you workWhat Makes You Stand OutExperience marketing a B2B SaaS or AI-native productAn existing network in the events, meetings, or hospitality industryTrack record of high-visibility speaker opportunities and conference presence for a brandExperience building onboarding or adoption programs that moved real usage metricsHands-on with content production - video, design tools, or AI-assisted creationWhat We OfferCulture of high performance, strong talent density and in-person collaborationUnlimited PTOCompetitive base pay and equity packagesAll the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)Health, dental, vision, psychology insuranceProfessional development subsidyBus pass subsidy or indoor parkingStocked up snack bar & lunches in office 2x per weekDog-friendly officeRelocation assistance, if needed

📌 Marketing Generalist (Montreal)
🏢 Planned
📍 Montreal