Join EQ Bank as the Director of Brand Governance, where you'll define and oversee a robust brand strategy. Shape the banking landscape with innovative branding practices in a hybrid work model. As the Director of Brand Governance, your role will focus on creating a cohesive brand strategy that communicates EQ Bank's values and services effectively.

You’ll manage brand architecture and naming conventions, ensuring that every touchpoint aligns with the bank's mission. This is an exciting prospect to influence how Canadians interact with their banking services. Key Responsibilities:
Lead the definition of brand strategy and architecture
Own naming principles and oversight for product clarity
Create brand governance frameworks and training
Facilitate cross-team collaboration on branding
Guide messaging and design systems to enhance user experience Requirements:
Degree in marketing or business-related discipline
At least 5 years in brand management
3+ years influencing senior leaders
Extensive knowledge of branding and customer experience
Robust judgment and analytical skills Drive EQ Bank's brand forward through cutting-edge strategies and governance.

📌 Director Of Brand Governance At Eq Bank Toronto
🏢 eqbank
📍 Toronto