Drive successful communications at WestJet as a Channel Strategist focusing on email and push marketing. This in-office role combines strategic planning and stakeholder collaboration. At WestJet, as part of the Channel Strategy team, you'll own the strategy for enhancing guest retention and engagement through meticulously crafted channel plans.

Engage directly with business stakeholders to ensure alignment with diverse campaign objectives and monitor performance across critical KPIs. Your insights will guide continuous improvement efforts. Key Responsibilities:
Develop actionable channel strategies with business insights
Lead planning for ad hoc and always-on campaigns
Create segmentation criteria aligned with campaign goals
Prepare detailed briefs for the Delivery and Enablement team
Analyze performance data across multiple channels Requirements:
4–6 years in digital customer engagement
Demonstrated experience in multi-channel strategies
Solid project management abilities
Experience with CRM best practices
Proficiency in analytics tools like Tableau Use your expertise to influence guest connections at WestJet.

📌 Westjet Email And Push Strategist Toronto (Canada)
🏢 WestJet Group
📍 Canada