Role OverviewLocated in Montreal, QC, the E-Commerce Specialist will lead the development, optimization, and daily management of our DTC Shopify platform. This role, reporting to the Senior VP, Country Manager, is for a results-driven digital retail strategist who can architect, scale, and continuously enhance a best-in-class customer experience.The position requires technical knowledge of Shopify, conversion rate optimization, and digital merchandising, paired with a commercial mindset focused on driving sales, profit, and customer retention. This individual will be the central figure connecting technology, marketing, operations, and creative — ensuring that every campaign, product, and customer interaction delivers measurable business growth.Key ResponsibilitiesLead the storefront design, navigation, product migration, redirects, and testingCollaborate with the E-Commerce U.S. team to deliver a frictionless, high-converting customer journey and optimize the Shopify platform architecture and integrating key toolsEnsure all technical integrations are stable, scalable, and aligned with business KPIsDevelop and execute digital merchandising strategies that maximize conversion, basket size, and profitabilityManage the online assortment, pricing, and promotions calendar in alignment with brand strategies and MAP policiesAnalyze product performance and lead A/B testing of product layouts, content, and bundling strategiesPartner with the Marketing team to ensure new launches are flawlessly executed with complete assets and accurate data, while continuously improving and evolving content to strengthen SEO performance and drive sustained traffic growth, and increased conversionOwn all e-commerce KPIs, including but not limited to conversion rate, average order value, traffic, ROAS, return rate,



and overall profitabilityAbility to translate data into actionable insights and business decisionsOversee daily, weekly, and monthly dashboards, leveraging existing and emerging technologies to monitor performance and identify opportunities for optimizationIdentify opportunities for continuous optimizationAbility to identify and diagnose issues across e-commerce operations by analyzing root causes, evaluating angles, and implementing data-driven solutions for sustainable improvementManage and refine site workflowsEnsure product data accuracy, inventory sync, and operational alignment with DC and customer serviceMaintain process documentation and testing protocolsPartner with Finance to ensure accurate reporting of sales, returns, and costs impacting contribution margin, and to forecast sales performance to achieve established targetsCollaborate with the Commercial and Demand Planning teams to forecast sales at the SKU level, ensuring inventory alignment, optimal availability, accurate promotional planningWork closely with the Performance marketing agency to align campaigns, ensuring optimal traffic quality, ROI, and alignment with business objectivesPartner with freelancers and/or specialized agencies to develop and manage email flows, SMS, and pop-up strategies, while continuously optimizing affiliate partnerships for performance and conversionCollaborate cross-functionally to support creative development,



seasonal launches, and promotional initiativesKey RequirementsEducation & ExperienceBachelor's degree in E-Commerce, Business, Marketing, or related fieldMinimum 3-5 years of experience managing Shopify multi-brand stores, ideally in consumer goods or lifestyle categoriesProven track record of delivering double-digit growth through data-driven decision-makingTechnical SkillsShopify knowledge and related toolsAbility to utilize current and emerging technologiesStrong command of analytics toolsCore CompetenciesStrategic thinker with a drive for execution and measurable resultsUnderstanding of e-commerce UX, funnel optimization, and digital merchandisingEntrepreneurial mindset with hands-on technical curiosityAnalytical and performance-oriented, with strong project management and leadership skillsAbility to thrive in a rapid-paced environment and collaborate across multiple teamsBilingual French and EnglishWhy Join UsBe part of a Canadian industry leader with over 70 years of expertiseHybrid/remote flexibility with a 35-hour workweekComprehensive benefits package including health, dental, life insurance, and long-term disability5 paid personal/sick days annuallyDynamic, collaborative team where your creativity is valuedFree on-site parkingAbout the Holiday GroupThe Holiday Group is a leading Canadian manufacturer and distributor of luggage, handbags, and fashion accessories, proudly offering collections under well-known brands such as Travelpro, Atlantic, Roots, Bench, and David Jones.From timeless handbags to innovative travel solutions, our products are designed to combine style, function, and accessibility, and are available in major retailers and specialty boutiques across Canada.

📌 E-Commerce Specialist (Montreal)
🏢 Holiday Group
📍 Montreal