Join Open Farm as the Director of CRM & Lifecycle Marketing, focusing on customer loyalty through creative marketing strategies. Drive retention and engagement across multiple platforms.In this pivotal role, you will oversee the full lifecycle marketing strategy, focusing on enhancing customer relationships and maximizing lifetime value. Open Farm values your 4 to 6 years of experience in CRM and lifecycle marketing, specifically within ecommerce, offering you the chance to influence growth in a dynamic environment.Key Responsibilities:Lead comprehensive lifecycle marketing initiativesOptimize retention strategies for increased LTVEnhance subscription management and performance metricsCraft personalized messaging across channelsCollaborate with various teams on customer journey improvementsRequirements:4-6 years in CRM or lifecycle marketingExpertise in Klaviyo and subscription toolsProven ability in scaling retention initiativesStrong analytical skills for data-driven decisionsLeadership experience in a cross-functional settingTransform pet care marketing with your expertise in CRM strategies at Open Farm.

📌 Director Of Crm & Lifecycle Marketing (Toronto)
🏢 Open Farm
📍 Toronto