Reports To: GM, Canada Legal Entity: United Wheels Canada Limited Employment Status: Full time, PermanentLevel: ICTravel: Yes – within Canada Summary The Business Development Partner – Canada is responsible for supporting the growth, execution, and operational effectiveness of Covation Global / United Wheels Inc.’s Canadian business. This role operates as a cross-functional contributor across sales, business development, channel management, and commercial execution, with a primary focus on expanding non-core accounts and underdeveloped channels. The position is designed to extend the capacity of the General Manager by assuming ownership of defined business segments and executional responsibilities. The role focuses on secondary mass accounts, Independent Bicycle Dealer (IBD) channel coordination, and digital/e-commerce development, while supporting broader commercial and operational initiatives. The Business Development Partner works closely with internal stakeholders across sales, marketing, operations, and supply chain to ensure alignment between customer requirements, product availability, and execution timelines. Why This Role Matters Canada’s growth depends on reaching beyond the core national accounts — into secondary mass retail, the Independent Bicycle Dealer channel, and digital commerce — and on executing consistently across all of them. This role is how that happens.



By owning defined segments and executional responsibilities, it frees the General Manager to focus on the largest strategic accounts while ensuring the emerging channels get the attention they need to grow. It connects customer needs, product availability, and delivery timelines across sales, marketing, operations, and supply chain. Done well, it expands Canadian market share, activates the IBD and rep network, and closes the executional gaps that would otherwise slow the business down. What Success Looks Like (3 Core Outcomes): Own and Grow Assigned Accounts & Channels: Secondary mass accounts and emerging opportunities are successfully managed and expanded, driving measurable growth across assigned segments. Activate and Strengthen the IBD & Rep Network: Consistent engagement, accountability, and pipeline visibility are established across the Independent Bicycle Dealer channel and rep network, resulting in increased activity and sales traction. Drive Execution Across Digital, Marketing, and Operations: Key initiatives — e-commerce, marketing programs, and order execution — are implemented effectively and on time, improving overall business performance and reducing executional gaps. Essential Duties and Responsibilities: Other duties may be assigned. Business Development &

📌 Business Development Manager (Canada) (Newmarket)
🏢 United Wheels
📍 Newmarket