About the RoleThe Growth Marketing Specialist will support demand generation, sales enablement, marketing performance, and day-to-day marketing operations. You will help run paid media campaigns, build prospect lists, conduct market research, track funnel performance, support lead nurture programs, and help surface insights that support growth across the business.We're looking for a versatile generalist, someone comfortable moving between different tools and tasks and who can pick up new skills quickly, rather than a narrow specialist in just one area.This is a hands-on role for someone who is equally comfortable working in spreadsheets, CRM systems, advertising platforms, reporting dashboards, and modern AI tools.As an AI-first organization, we're looking for someone who actively incorporates AI into their daily workflows and understands how modern AI tools can enhance research, content development, analysis, reporting, and business operations.Key ResponsibilitiesGrowth Marketing & Demand GenerationSupport execution and optimization of paid advertising campaigns across LinkedIn, Meta, Google, and other channelsMonitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion ratesAssist in developing landing pages, lead magnets, and conversion-focused marketing initiativesSupport organic and paid growth initiatives across multiple channelsLead Generation & Sales SupportBuild targeted prospect lists aligned with Ideal Customer Profiles (ICP)Research companies, decision-makers,



and market opportunitiesSupport outbound sales initiatives through list development and data enrichmentMaintain CRM data quality and assist with pipeline management activitiesSupport the sales team in identifying target accounts and growth opportunitiesEmail Marketing & Lead NurtureBuild and optimize email nurture sequences for prospects and customersSupport lead scoring, segmentation, and lifecycle marketing programsAnalyze email performance and recommend improvements to engagement and conversion metricsMarket Research & Competitive IntelligenceConduct research on target industries, competitors, and market trendsMonitor competitor messaging, positioning, pricing, and product developmentsDevelop competitive intelligence reports to support sales and marketing strategyReporting & AnalyticsDevelop weekly, monthly, and quarterly performance reportsAnalyze marketing, website, pipeline, and revenue performanceHelp identify growth opportunities and areas of funnel leakageSupport recommendations to improve conversion rates and customer acquisitionTrack and report on key SaaS growth metrics including: Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performanceAI-Powered Marketing OperationsLeverage AI tools to accelerate research, reporting, content creation, analysis, and campaign executionUse tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to improve productivity and decision makingBuild repeatable AI-assisted workflows for marketing, sales,



and reporting activitiesUtilize AI to synthesize large volumes of information into actionable insights and recommendationsContinuously explore new AI tools and techniques that improve efficiency, accuracy, and output qualityQualificationsRequired2-4 years of experience in growth marketing, demand generation, marketing analytics, business operations, or a related roleExperience managing or supporting paid advertising campaignsExperienced in setting up tags, triggers, and events in Google Tag ManagerStrong analytical and reporting skillsExperience with CRM platforms such as HubSpot or SalesforceExperience building email marketing and lead nurture campaignsStrong research and data analysis capabilitiesExcellent written and verbal communication skillsHighly organized with strong attention to detailDaily user of AI tools such as Claude, ChatGPT, Gemini, Perplexity, or similar platformsUnderstanding of prompt engineering and AI-assisted workflowsNice to haveBackground in SaaS, MarTech, AdTech, creator economy, affiliate marketing, or e-commerce environmentsExperience developing lead nurture programs, lifecycle marketing strategies, and marketing automation initiatives that improve engagement and conversionExperience supporting sales teams with pipeline growth and account-based targeting initiativesExperience turning marketing, sales, and revenue data into clear reports and actionable insightsFamiliarity with workflow automation and process optimization using tools such as Zapier, Make, N8N, or similar platformsCompensationWe offer a starting annual salary of $68,000 – $80,000 CADTotal compensation includes salary, bonus, perks, and other perks#J-18808-Ljbffr

📌 b Growth Marketing Specialist (Winnipeg)
🏢 AppDirect
📍 Winnipeg