Drive successful communications at WestJet as a Channel Strategist focusing on email and push marketing. This in-office role combines strategic planning and stakeholder collaboration.At WestJet, as part of the Channel Strategy team, you'll own the strategy for enhancing guest retention and engagement through meticulously crafted channel plans. Engage directly with business stakeholders to ensure alignment with diverse campaign objectives and monitor performance across critical KPIs. Your insights will guide continuous improvement efforts.Key Responsibilities:- Develop actionable channel strategies with business insights- Lead planning for ad hoc and always-on campaigns- Create segmentation criteria aligned with campaign goals- Prepare detailed briefs for the Delivery and Enablement team- Analyze performance data across multiple channelsRequirements:- 4–6 years in digital customer engagement- Demonstrated experience in multi-channel strategies- Solid project management abilities- Experience with CRM best practices- Proficiency in analytics tools like TableauUse your expertise to influence guest connections at WestJet.#J-18808-Ljbffr

📌 Channel Strategist, Guest Retention (Winnipeg)
🏢 WestJet
📍 Winnipeg