Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Media for a Shortform Creative Lead.Join the Team:Martell Media is a quick-growing media and education company focused on building impactful content, scaling audiences, and creating category-leading brands. The team moves quickly, values ownership, and is committed to producing world-class content that drives audience growth, engagement, and revenue.More information can be found here: https://www.Danmartell.ComPosition Responsibilities:If you are a rare individual who lives and breathes short-form content, understands what drives performance across today's leading platforms, and can transform ideas into content that captures attention at scale, this role is for you.Martell Media is looking for a Shortform Creative Lead to own the creative direction, strategy, and execution of short-form content across platforms including Instagram Reels, TikTok, YouTube Shorts, LinkedIn, and emerging channels. This person will play a key role in shaping Dan Martell's content presence by identifying trends, creating compelling concepts, directing shoots, and ensuring content consistently performs at a high level.Success in this role means producing engaging content that grows audience, drives reach, strengthens brand authority, and contributes to business growth.This role includes:Leading short-form content strategy across multiple social platformsIdentifying trends, platform opportunities, and emerging content formatsDeveloping high-performing content concepts and creative anglesDirecting and filming content with Dan MartellProviding creative leadership during content shoots to maximize performance and efficiencyCollaborating closely with editors to ensure content is optimized for each platformReviewing content performance and using analytics to improve future outputStaying ahead of platform algorithm changes and audience behavior trendsCreating systems and processes that improve content production and scalabilityContinuously testing new hooks, formats,



storytelling structures, and creative approachesWorking cross-functionally with the content and marketing teams to support growth objectivesQualificationsProven experience creating, directing, or managing high-performing short-form contentDeep understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other short-form platformsStrong knowledge of social media algorithms, content optimization, and audience engagement strategiesExperience developing content concepts that drive organic growth and reachStrong video editing knowledge with the ability to provide clear creative direction to editorsComfortable directing talent and leading content shootsExcellent creative instincts combined with data-driven decision makingStrong understanding of storytelling in short-form content formatsAbility to move quickly, prioritize effectively, and thrive in a fast-paced environmentExisting personal social media audience of 5,000 to 10,000+ followers is considered an asset but is not requiredSelf-starter who brings ideas, solutions, and recommendations proactivelyOur Ideal Teammate Is Someone Who:Is proactive and accountableThinks strategically and executes consistentlyCommunicates with clarity and confidenceBrings a positive, growth-oriented mindsetIs highly organized and dependableEmbraces learning and feedbackCares deeply about doing great workHas exceptional creative instincts and strong content tasteIs obsessed with social media trends and audience behaviorCan balance creativity with performance and business outcomesThrives in a fast-paced, creator-led environmentLocation: In Office, Kelowna BCCompensation: $75,000 - $85,000 CAD Base Salary + $18,000 variableEmployment Type: Full-Time EmployeeServ uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.

📌 Short Form Creative Lead (Kelowna)
🏢 Serv Recruitment
📍 Kelowna