At Esri, we are building cutting-edge mapping technology, enabling users to effectively capture, analyze, and share location-based data through our ArcGIS platform.Key ResponsibilitiesDevelop go-to-market strategies for Esri productsSpearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshowsUnderstand user and buyer needs to create personas, positioning, and messagingLead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablementPartner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technologyCreate engaging content, including web pages, videos, case studies, press releases, advertisements, and product resourcesDevelop and monitor key performance indicators to measure product performance in marketRequirements2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar fieldProven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical mannerStrong interpersonal skills and thrives in a cross-functional team environmentExperience with current marketing software, systems,



and toolsUnderstanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tacticallyStrong project management and problem-solving skills with experience in successfully leading programs or highly visible projectsSelf-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadershipAbility to travel 10%-20% of the time to customer sites, conferences, trade shows, and other strategic meetings and eventsBachelor's degree in business, marketing, or related fieldVisa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.Master's degree in business, marketing, and/or background in geography, computer science, or information systemsDemonstrated ability in releasing and creating interest in creative technology productsExperience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offsExperience with GIS concepts and using GIS applications, especially ArcGIS Pro#LI-DV2#LI-OnsiteEsri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is

📌 Product Marketing Manager (Ottawa)
🏢 NextGenEnergyJobs
📍 Ottawa