Brand Marketing Manager (Toronto)

Brand Marketing Manager (Toronto)

29 Sep
|
HUSH
|
Toronto

29 Sep

HUSH

Toronto

Description D'emploi Hush is excited to be looking for aDescription D'emploi Hush is excited to be looking for a Manager, Brand Marketing position. This is an inaugural role, giving you the opportunity to build Hush's brand marketing function from the ground up: defining the strategy, standing up the channels, and owning execution end-to-end.In This Role You WillBuild and communicate a comprehensive brand marketing strategy that drives top and mid funnel growth, awareness, and affinity for HushLead integrated marketing campaigns from concept through execution, bringing together owned, earned, and paid channels around a single strategy, narrative, and timelineIdentify, negotiate, and manage brand partnerships and collaborations that expand Hush's reach and reinforce brand positioningBuild and scale an affiliate marketing program centered on sleep & traditional media publications, identifying the right partners and structuring the program to drive incremental, high-quality trafficDevelop and manage a PR and communications strategy, including media relations, press opportunities, and brand storytelling that elevates Hush's voice in marketLead online community management, including a dedicated presence on Reddit and other community platforms, engaging authentically to build trust and brand advocacyOwn organic social strategy and execution, developing a content approach that builds community and drives cultural relevance across platformsEstablish reporting frameworks and KPIs to measure brand health, funnel impact, and ROI across all brand marketing channels,



given the inaugural nature of the roleCollaborate cross-functionally with performance marketing, ecommerce, and product teams to ensure brand initiatives support broader growth goalsManage budget planning, forecasting, and vendor/agency relationships across all brand marketing channelsThe Qualifications And Experience We Like To SeeUniversity Degree in Business, Marketing, Communications, or a related discipline5-8 years of demonstrated experience in brand marketing, PR/comms, or a related discipline for a consumer, DTC, or retail brandDirect experience across at least several of the following: integrated marketing campaigns, brand partnerships, PR/comms, affiliates, online community managementA builder's mindset. Comfortable operating without an existing playbook, and energized by the chance to define strategy and execution from scratchStrong storytelling instincts, with the ability to translate brand positioning into compelling content and campaigns across channelsHighly collaborative, with the ability to partner cross-functionally with performance marketing, ecommerce, and merchant teamsComfortable working with data to measure brand impact,



even in channels that are traditionally harder to attributeStrong project management skills, sense of initiative, and attention to detailCreative thinker who can bring in new ideas and execute on them independentlyWillingness to work some evenings and weekends to support activations and events as neededWhy Members Of Our Team Love Working At HushCompetitive salaryMedical, vision, and dental insuranceAssociate discount on our productsDiverse and inclusive work environmentInvestment in training, mentoring, and career developmentHybrid work environmentAdditional InformationThis is a current open position. The salary range for this position is $80,000.00 - $100,000.00 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.Inclusion & BelongingWe are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.

📌 Brand Marketing Manager (Toronto)
🏢 HUSH
📍 Toronto

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