Department: Marketing Reports to: College Director Location: In office (Scarborough, ON), hybrid or fully remote — all applications welcome Type: Full-timeDepartment: Marketing Reports to: College Director Location: On-site (Scarborough, ON), hybrid or fully remote — all applications welcome Type: Full-timeAbout the roleJRS College generates thousands of leads a month across Meta, TikTok, webinars, walk-ins and referrals. Most are never properly worked. Our first touch is often a cold call, roughly a third of paid leads never answer, and stalled leads quietly die in the database.This role owns that engine. You decide who hears from us, on which channel, with what message, and when. You build the segments, write the flows, run the retargeting, and prove what worked.It is a broad role. You will touch paid, organic, lifecycle, content and analytics, and you will be inside HubSpot every day. If you want to grow into owning marketing end to end, this is a role that will let you — the ceiling here is set by what you can deliver, not by how long you have been doing it.This is a hands-on build role, not a strategy-deck role.What you'll ownSegmentation and audience strategyDefine and maintain the segmentation model across the full lifecycle: new lead, engaged, stalled, no-show, application started, deposit paid, enrolled, past student, referrer, ambassadorSegment by program (PSW, ECA), by source (paid social, referral, walk-in, offshore) and by immigration status (study permit, work permit, PR/citizen, refugee) — each needs different messagingOwn list hygiene, suppression rules and unsubscribe protection for high-value audiences such as the enrolled-student databaseMulti-channel campaign executionBuild and run WhatsApp,



SMS and email campaigns end to end in HubSpot — templates, sequences, triggers, branching logic and timingDesign the first-touch sequence that fires within seconds of form submission: video, brochure, qualifying question, booking linkOwn channel selection: what belongs on WhatsApp, what belongs on SMS, what belongs in email, and what should never go to a given segmentRetargeting and re-engagementBuild automated win-back flows for every stalled stage — no reply, no-show, application abandoned, deposit not paidRun paid retargeting audiences off CRM segments and keep them syncedRe-engage past students, past referrers and dormant leads with campaigns matched to where they stoppedPaid and organic supportWork across Meta, TikTok and Google campaigns — audiences, creative briefs, landing pages and conversion trackingKeep message consistent from ad through to enrolmentLifecycle and referral programsOwn communications for the Ambassador and referral program: onboarding, activation, reminders, payout notificationsBuild the nurture that moves a lead from raw to sales-ready, so advisers open every call with context rather than coldMeasurementReport on open, reply, connect, meeting-booked, enrolment and cost per enrolment by segment and channelRun A/B tests on copy, timing, channel and offer,



and act on the resultsMaintain attribution and campaign tracking so channel performance is defensibleCross-team coordinationWork with Sales, CRM and Admissions so messaging matches what advisers say on the phoneDocument flows, ownership and scope before build, and raise gaps early with the people who can close themWhat we're looking forWe care more about range and appetite than years served. If you have done a smaller version of this well and want a bigger surface to run, apply.Required4+ years in digital marketing with real ownership of campaigns, not just execution against someone else's briefWorking knowledge across most facets of marketing — lifecycle, paid, content, analytics — and genuine interest in the parts you have not done yetHands‐on CRM automation experience (HubSpot strongly preferred): workflows, lists, properties, lifecycle stages, reporting. You can build a branching workflow without helpStrong copywriting for short‐form channels; you write the messages,not just schedule themComfort with data — pulling numbers, reading funnel drop‐off, changing the program based on what you findFluent written EnglishStrongly preferredWhatsApp Business API or SMS at volumePaid retargeting with CRM‐synced audiences (Meta, Google)Education, admissions or another long consideration‐cycle sectorReferral or ambassador program experienceWorking knowledge of CASL or similar consent regulationHow you workYou raise problems early and directly, with the people who can solve themYou document scope and ownership before buildingYou are comfortable being measured on enrolments, not on campaign volumeIf remote: you keep your work visible without being chased

📌 Marketing Manager — Growth, Lifecycle & Retargeting (Toronto)
🏢 JRS College of Business and Healthcare
📍 Toronto