Manager, Digital Brand - Origins - GlobalOrigins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well‑being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest‑quality ingredients from nature plus non‑toxic alternatives and advanced science to create high‑performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.What We’re Looking ForThe Manager, Digital Brand – Origins – Global will lead the strategy, planning & execution of the Origins story across CRM, Web, and Paid. This role sits at the intersection of brand storytelling, digital marketing, content, and community, ensuring every digital touchpoint reflects Origins’ ethos. This individual will partner closely with global teams – specifically Design, Digital Marketing, and Brand – to build a compelling content roadmap for digital brand storytelling. They will work in close partnership with the Social Media team. This is a hybrid role, based 3 days out of our Liberty Village, Toronto office.Pay RangeThe anticipated base salary for this position is $90,000 to $105,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.What You’d Be Doing in This RoleLead execution of Origins’ brand strategy across all digital channelsTranslate seasonal campaigns and product launches into cohesive online narrativesAct as guardian for the brand tone of voice, visual identity,



and messaging across owned & paid platformsBuild out a robust content calendar for CRM, Web, and Paid and work closely with the Digital Marketing team to see through execution, measurement, and refinementCollaborate with Digital Marketing & Online teams to maintain a seamless digital brand experience that reflects the creative & narrative spirit of OriginsSupport website strategy, product narratives, and additional digital storytelling capabilitiesLead collaboration with Digital Design and Brand teams to develop content that is optimized for specific channels and brings the Origins brand to lifeCollaborate with Brand Director and Brand team in building out campaign roadmap and seasonal storytellingDrive timely decision‑making and milestone delivery through robust relationships with email, social, and tech teams to ensure digital agility.Work with tech and brand teams to analyze and optimize performance across all channelsServe as the global point of contact for digital brand insights, maintaining a working knowledge of industry best practicesSkills and Qualifications Needed to Get the Job DoneDeep understanding of digital first, DTC‑forward brandsComfortable operating between creative and analytical thinkingExperience working with creative design, digital, paid media, and performance marketing teamsProven ability to achieve both performance marketing and brand awareness objectives simultaneously. Strong analytical skills with a demonstrated ability to draw conclusions and make recommendations based on complex data sets.Exceptional communication skills, with the ability to work effectively with all levels of staff and management.#J-18808-Ljbffr

📌 Manager, Digital Brand - Origins - Global - C$90,000 - C$105,000 A Year (Winnipeg)
🏢 Origins
📍 Winnipeg