Move Your Career Forward with DAC as a Manager, Media Planning Who We Are We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations. Position Summary The Manager, Media Planning will have the unique responsibility of helping to further define and integrate our upper funnel media offering (both linear/traditional and digital) within our award-winning digital performance marketing agency. This person will develop and maintain strategic communication plans and media recommendations for various clients and objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceed expectations and are delivered on time.



What You’ll Do Use 3rd party research tools such as MRI Simmons, Pathmatics, Kantar, GWI, Neilsen and iSpot, as well as data such as GA4 and client-owned CRM data, to identify and define key audiences, media channel insights, and objectives Work hand-in-hand with Strategic Insights, Client Strategy, Media, and Content Strategy & Creative (where applicable) teams to create truly integrated, full-funnel media plans Work with Media leads, Strategy and Proove teams to establish Full Funnel Media measurement framework Partner with Strategic Insights, Media and Proove Intelligence (analytics) teams to ensure media plans are data-driven with defined objectives, and properly measured -- including bringing forth appropriate solutions for awareness, brand lift, consideration and other “upper-funnel” measurement Research and vet current upper funnel (traditional and/or digital) media opportunities, and work with

📌 Manager, Media Planning (Toronto)
🏢 100 DAC Group / Canada
📍 Toronto