Job Summary

We are seeking a dynamic and motivated Part-Time Digital Marketing Strategist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop innovative digital strategies, optimize our e-commerce platforms, and analyze performance metrics to ensure maximum engagement and growth. This position offers an exciting opportunity to work flexibly while contributing to a fast-paced, creative environment dedicated to expanding brand awareness and customer reach through cutting-edge digital marketing techniques.

Responsibilities

· Develop comprehensive digital marketing strategies tailored to our brand goals, focusing on increasing online visibility and sales.

· Manage and optimize e-commerce platforms, ensuring seamless user experiences and high conversion rates.

· Conduct keyword research and implement SEO best practices to improve organic search rankings across all digital channels.

· Write, design, and schedule approximately two CPCC posts per week, adapting content for the appropriate platforms, for use across social media, email campaigns, and website updates.

· Manage paid advertising campaigns on platforms such as Google Ads (Google AdWords), Facebook Advertising, and Google Analytics to maximize ROI.

· Maintain and update website content using WordPress to ensure current and relevant information.

· Analyze campaign performance data with Google Analytics and other analytics tools to refine strategies and report on key metrics regularly.

· Execute email marketing campaigns that nurture leads, promote products, and enhance customer loyalty through targeted messaging.

· Meet with the clinic owner weekly to explain your recommendations.

· Help us develop content for English- and Spanish-speaking audiences. You do not need to be fully bilingual,



but you must be open to collaborating on Spanish-language content with the clinic owner.

Requirements

· Proven experience in digital marketing with a focus on e-commerce platforms.

· Strong knowledge of SEO techniques, keyword research, and analytics tools like Google Analytics.

· Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress for website management and content creation.

· Hands-on experience with Google Ads (Google AdWords), Facebook Advertising, and other paid media platforms.

· Familiarity with email marketing tools and strategies for customer engagement.

· Ability to interpret data insights from analytics platforms to inform strategic decisions.

· Excellent graphic design skills with an eye for visual storytelling that aligns with brand identity.

· Experience planning and creating digital marketing content for a small service business

· Solid writing, visual content, and Meta Business Suite skills

· The ability to explain marketing decisions clearly and work within a small budget

· A thoughtful, respectful approach to mental health communication

· Experience in healthcare marketing or familiarity with CRPO advertising guidance is an asset. CPCC will review and approve clinical content before publication.

To apply: Send a brief introduction, two or three examples of relevant work, and a few sentences about what you would prioritize in your first month with CPCC to [email protected]. Please use “CPCC Digital Marketing Strategist” as the subject line.

Join us as a Part-Time Digital Marketing Strategist where your creativity meets data-driven decision-making! Be part of a vibrant team committed to innovation, growth, and making a meaningful impact through powerful digital campaigns.

Pay: $28.00-$30.00 per hour

Expected hours: 5.0 – 6.0 per week

Benefits

- Casual dress
- Flexible schedule

Work Location: Remote

📌 Part-Time Digital Marketing Strategist (Canada)
🏢 CANADIAN PSYCHOTHERAPY u0026 COUNSELLING CENTRE (CPCC)
📍 Canada