Role Position:

This is an operations specialist role focused heavily on execution, implementation, and cross-system workflow configuration. This position is not responsible for high-level brand strategy or macro planning. Instead, it serves as the "hub for automated outreach and sales enablement execution," seamlessly connecting data (BigQuery), automation tools (HubSpot / Reverse ETL), business rules (competitor tactics/promotions), and the sales team (Bogota team) in day-to-day operations.

Core Responsibilities

1. Marketing Automation & Journey Execution

- Build and maintain automated workflows within HubSpot using BigQuery and Reverse ETL tools, mapping across 10 Buyer Personas (e.g., The Beginners, The Supplies Buyer, The Salon Stylist) and various stages of the Customer Journey.
- Integrate content assets targeting the "6+2 Core Doubts" (such as YouTube maintenance tutorials, authentic Trustpilot reviews, and Stamped.io experience feedback) into automated Email/SMS follow-up sequences for clients who have completed a consultation but have not yet placed an order.

2. Sales Enablement & Outbound Support

- Execute the "omnichannel automated warming" process for B2B Tier 1 (Salon Stylist / Salon Owner) clients, which includes automated delivery of Evolve Academy's free 1-hour trial lessons and the latest product catalogues.
- Monitor client engagement during the warming phase to generate high-priority follow-up tasks in real-time within HubSpot for the Bogota team (Andres, Cristian, Juan), directly embedding AI-retrieved follow-up strategy cards within those tasks.

3. Campaign Execution & Product Launch Support

- Campaign Execution: Handle the automated distribution and tag configuration in HubSpot and on the independent e-commerce website for holiday promotions (e.g., Black Friday, B2B purchasing season)



and standard product line promotions (e.g., Max Glue discounts, free shipping for retail orders over $200).
- Product Launch Support: Act as a participant and marketing supporter to complete system-side configurations based on new product launch plans (e.g., tagging target personas, setting up new product launch notification emails/SMS flows, and creating automated follow-ups).

4. Competitor Tactics & Ops Optimization

- Collect and track pricing and promotional changes of major competitors to execute targeted defense and offense strategies (e.g., offering a "present competitor receipts from the last 6 months for an extra 10% off" promo to "The Supplies Buyer" persona, or pushing the RHG product line).
- Regularly monitor automated email open rates, SMS click-through rates, and the conversion rates of HubSpot tasks assigned to the Bogota team to timely fine-tune automation triggers and sending frequencies.

Job Requirements

- Work Experience: 1–3 years of experience in cross-border e-commerce operations, digital marketing operations, or MarTech/CRM operations. Hands-on experience building automated workflows in HubSpot or similar CRM platforms is required.
- Tools & Data Skills: Proficiency in connecting mainstream CRMs, standalone e-commerce storefronts (BigCommerce), and customer service systems (Reamaze). Ability to understand BigQuery data tags and trigger logic (writing complex code is not required, but understanding the underlying logic is essential).
- Execution & Logic: Robust logical thinking and exceptional attention to detail, with the ability to properly manage and troubleshoot edge cases within automated processes. A solid understanding of the different purchasing logics between B2B (Tier 1) and B2C clients.

Pay: $23.00-$25.00 per hour

Benefits:

- Extended health care

Work Location: In person

📌 Marketing Automation Operations Specialist (Mandarin Speaking) (Mississauga)
🏢 Superhairpieces
📍 Mississauga