Seeking a proactive Lead Generation / Inside Sales Rep to power outbound outreach for an industry-leading client. Ideal for phone-savvy communicators who love engaging new prospects, driving lead generation, and expanding market reach! This position will be ON SITE at their location in Mississauga, ON.

Key Responsibilities
Market Research & Prospecting

- Research and identify potential commercial clients within targeted industries and geographic markets.
- Develop and maintain prospect lists using online research tools, databases, social media platforms, and industry resources.
- Identify key decision-makers, influencers, and stakeholders within target organizations.
- Analyze industry trends and opportunities to help expand our commercial market presence

Lead Generation & Business Development

- Conduct outbound calls, emails, and other outreach activities to introduce company services and solutions.
- Generate qualified sales opportunities for the Commercial Sales Team.
- Build and maintain a consistent pipeline of prospective customers.
- Schedule appointments, meetings for commercial sales representatives.
- Follow up with prospects and nurture relationships to advance opportunities

Relationship Building

- Establish trust and credibility with potential customers through skilled communication and consultative conversations.
- Understand prospect needs, challenges, and business objectives to identify potential solutions.
- Build long-term relationships with prospects to create future business opportunities.

CRM & Reporting

- Accurately record prospect interactions, activities, and opportunities within the company's CRM system.
- Maintain up-to-date prospect and customer information.
- Track lead generation activity, conversion metrics, and appointment-setting performance.
- Provide regular reports and feedback on market intelligence, competitor activity, and business opportunities.

Collaboration





- Work closely with Commercial Sales Representatives to ensure seamless handoff of qualified opportunities.
- Collaborate with management to develop target account strategies and outreach campaigns.
- Contribute ideas for commercial market growth.

Qualifications

- Previous experience in lead generation, inside sales, business development, customer service, or account management is preferred.
- Strong communication and interpersonal skills.
- Comfortable making outbound calls and engaging with business decision-makers.
- Excellent organizational and time management skills.
- Self-motivated with the ability to work independently and achieve performance targets.
- Proficiency with CRM platforms, Microsoft Office, and online research tools.
- Experience working in commercial services, facility services, healthcare, hospitality, property management, or related industries is considered an asset.

Key Performance Indicators (KPIs)

- Number of new prospects identified monthly.
- Outbound call and email activity levels.
- Qualified leads generated.
- Appointments and meetings booked.
- Sales opportunities created for the Commercial Sales Team.
- Pipeline growth and lead conversion rates.

What Success Looks Like
The Inside Commercial Lead Generation Associate consistently identifies new business opportunities, develops meaningful relationships with prospective customers, and creates a steady flow of qualified commercial leads that contribute directly to the growth of the company's commercial sales division.
This position serves as a key bridge between market opportunity and revenue generation through , helping our team expand into new commercial sectors while strengthening our presence within each vertical.

Pay: $45,000.00 per year

Benefits:

- Dental care
- Life insurance
- On-site parking
- Vision care

Experience:

- lead generation/inside business development: 2 years (required)

Work Location: In person

📌 Lead Generation Associate/Inside BDR (Mississauga)
🏢 Waterford Executive
📍 Mississauga