Take ownership of email and push strategy as the Channel Strategy Lead within the Guest Retention & Engagement team.

Your role centers on crafting impactful strategies that foster guest loyalty and engagement. You’ll coordinate with various stakeholders to design and implement channel plans based on strategic insights tailored to achieve business objectives. This is an prospect to leverage your lifecycle marketing background to inform and guide multichannel campaigns that resonate with guests. Continuous performance analysis will optimize your strategy. Key Responsibilities:

- Collaborate with stakeholders to define guest engagement goals
- Oversee strategic planning for various campaign types
- Develop comprehensive audience criteria and segmentation




- Ensure effective handoff to the Delivery and Enablement team
- Analyze pre and post-deployment campaign performance Requirements:
- 4-6 years in digital engagement or CRM strategy
- Proven track record in executing multi-channel strategies
- Excellent analytical and project management skills
- Knowledge of CRM best practices and campaign planning
- Familiarity with major marketing automation tools Elevate guest engagement by implementing well-crafted channel strategies that deliver results.

📌 Channel Strategy Lead for Engagement Campaigns (Calgary)
🏢 WestJet Group
📍 Calgary