Build the Future with Us

Are you passionate about marketing, communications, and go-to-market strategy? Do you enjoy transforming ideas into impactful initiatives that drive business results? Are you motivated by putting the client first?

As a Senior Advisor, Promotion , you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative campaigns, and sales enablement tools that directly contribute to the success of our distribution networks.

This position offers an excellent opportunity to showcase your expertise and maximize your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, creating an workplace that fosters collaboration and innovation.

What You Will Accomplish with Us

Lead high-impact go-to-market strategies from concept through execution

Design multi-channel marketing campaigns that engage audiences and deliver measurable results

Develop marketing content, sales tools, and value propositions that simplify complex concepts and showcase our solutions

Collaborate closely with product experts, sales teams, and communications partners

Influence marketing direction through creativity, strategic thinking, and market insight

Measure campaign performance and continuously optimize results

Manage multiple projects simultaneously while meeting tight deadlines

What Could Accelerate Your Success in This Role

Is recognized for strong expertise in marketing, communications, and commercialization

Stands out for exceptional writing skills and the ability to simplify complex concepts





Demonstrates strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment

Is recognized for autonomy, influence-based leadership, and strong interpersonal skills

Holds a bachelor's degree in Marketing, Business Administration, Communications, or an equivalent discipline

Has a minimum of six to eight years of relevant experience in a similar role

Possesses excellent French communication skills, both spoken and written

Has strong proficiency with Microsoft Office tools and Copilot

Has an interest in financial services and business-related challenges

Thrives in a dynamic environment and can effectively manage multiple priorities

Has knowledge of financial products, considered a significant asset

Has experience working with distribution networks, considered an asset

Advanced English and French language proficiency is required, as the incumbent will be expected to collaborate with sales teams across Canada, participate in numerous meetings conducted in English and or French, and prepare written documents and marketing materials in English and French on a regular basis.

Why You'll Love Working With Us A workplace where learning and development are combined with a collective pursuit of excellence;

Artificial intelligence tools available to everyone,



helping increase personal effectiveness and support organizational growth;

A healthy, safe, equitable, and inclusive environment where individuals can thrive and reach their full potential;

The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

Flexible group insurance plans

Competitive retirement savings program

Employee share purchase plan

Vacation program, wellness days, and personal development days

Telemedicine services

Employee and Family Assistance Program

Ergonomic furniture program

Performance bonus

Discounts on iA products

And much more!

Location(s)

Quebec / 1080, Grande Allee West

Other Possible Location(s)

Montreal / 1981 McGill College Avenue

Company iA Financial Group

Posting End Date

2026-10-08

Company Overview iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we're invested in you.

- iA Fin

📌 Senior Advisor, Promotion (Winnipeg)
🏢 IA
📍 Winnipeg