Seek a challenging role as a Senior Advisor at WestJet, focusing on strategic insights that enhance brand health and marketing performance. This position is pivotal in shaping guest experiences across both airlines and vacations. In this strategic role, you will lead research initiatives that impact brand strategy, audience segmentation, and digital experiences.

Collaborate with multiple teams to provide data-driven insights and recommendations that support effective decision-making at WestJet. Key Responsibilities:

- Manage brand health measurement and reporting
- Champion guest segmentation and personalized experiences
- Conduct digital feedback programs to improve engagement
- Synthesize market trends into actionable insights
- Nurture relationships with key stakeholders for alignment Requirements:
- At least 7 years’ experience in customer insights
- Robust background in both qualitative and quantitative analysis
- Ability to present findings effectively to senior audiences
- Experience in the airline or travel industry preferred
- Bachelor’s degree in Marketing or a related field Your analytical skills will be essential in guiding WestJet's strategic marketing initiatives.

📌 WestJet Senior Advisor for Insights (Calgary)
🏢 WestJet Group
📍 Calgary