Job DescriptionWhat is the OpportunityYou’ll architect and execute sophisticated, multi-channel communication strategies that reach our clients through the moments that matter—mobile push notifications, in-app messages, SMS, and emerging digital channels. This is a highly technical role where you’ll leverage Salesforce and integrated communication tools to design personalized, event-driven customer journeys that drive engagement and build lasting relationships.As our Senior Digital Communications Manager, you’re the technical architect who transforms customer data into timely, relevant experiences. You’ll work at the intersection of Salesforce technology, marketing automation, and customer experience to orchestrate communications that anticipate needs and deliver value at exactly the right moment.What will you doBuild & Optimize Communication EcosystemsDesign and implement multi-channel communication strategies within Salesforce, with expertise across mobile push notifications, in-app messaging, SMS, and other digital touchpointsConfigure and optimize communication workflows, triggers, and automation rules that respond to customer behavior and lifecycle eventsIntegrate third‑party communication platforms (push notification services, SMS gateways, mobile engagement tools) using native connectors and custom integrationsBuild sophisticated audience segmentsDrive Technical ExcellenceDevelop complex audience segmentation and targeting logicDesign dynamic, personalized content using merge fields, formula fields, and conditional logic within communication templatesBuild and maintain API integrations between Salesforce and communication platforms using APIs, webhooks, and middlewareImplement robust testing frameworks including A/B testing, multivariate testing, and quality assurance across devicesTroubleshoot technical issues across systems, analyze performance data, and optimize for deliverability and engagementManage data flows between Salesforce, data warehouses, mobile SDKs, and communication platformsLead Strategic InitiativesPartner with Product, IT, Data Engineering, and Analytics teams to build scalable communication infrastructureDefine technical requirements for new communication capabilities and channel expansionsEstablish KPIs and measurement frameworks for mobile push, in‑app messaging, SMS, and other channelsStay current with Salesforce releases, mobile OS changes, and industry best practices to maintain competitive advantageMentor team members on Salesforce technical execution and champion data‑driven decision makingWhat Do You Need to SucceedMust Have7+ years of hands‑on experience building and managing communications within Salesforce CRM5+ years of deep technical expertise including:Salesforce configuration, automation,



and workflow designMobile push notification strategy and execution at enterprise scaleSMS/text messaging campaigns and two‑way messaging flowsIn‑app messaging frameworks and mobile SDK integrationsStrong SOQL and SQL skills for data segmentation, query writing, and complex data manipulationProven experience integrating Salesforce with third‑party communication platformsDeep understanding of Salesforce data model, custom objects, record types, and relational databasesExperience with mobile app ecosystems (iOS/Android), push notification infrastructure (APNs, FCM), and mobile SDKsAnalytics expertise with ability to measure, attribute, and optimize campaign performance using Salesforce reporting and external analytics toolsNice To HaveProven ability to translate business requirements into technical Salesforce communication solutionsExperience working in regulated industries (financial services, insurance, healthcare) strongly preferredStrong project management and stakeholder management skills—you can rally cross‑functional teams and explain complex technical concepts to diverse audiencesUnderstanding of customer lifecycle marketing, behavioral triggers, and how digital channels work togetherExcellent problem‑solving skills with ability to diagnose and resolve technical issues independentlyWhat’s in it for YouWe thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesAbility to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high‑performing teamFlexible work/life balance optionsOpportunities to do challenging workOpportunities to take on progressively greater accountabilitiesAccess to a variety of job opportunities across businessRBCI software tools to boost your productivityJob SkillsApplication Programming Interface (API), Customer Journey, Customer Relationship Management (CRM), Data Modeling, Digital Marketing, Salesforce (Software), Salesforce API, Salesforce Configuration, Salesforce Connect,



Salesforce Integration, Salesforce Platform, Salesforce Reports, Salesforce Solutions, Salesforce System, Structured Query Language (SQL)Additional Job DetailsAddress:MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGACity:MississaugaCountry:CanadaWork hours/week:37.5Employment Type:Full timePlatform:INSURANCEJob Type:RegularPay Type:SalariedPosted Date:2026-02-25Application Deadline:2026-03-18NoteApplications will be accepted until 11:59 PM on the day prior to the application deadline date above.Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate’s experience, skills, registration status, performance, individual goals, market conditions, and business needs.Pay RangeThe expected pay range for this position is:$90,000.00 - $140,000.00The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay range for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.You have the potential to earn RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.Inclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.Join our Talent CommunityStay in-the‑know about outstanding career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a current future together at RBC. Find out how we use our passion and drive to enhance the well‑being of our clients and communities at jobs.Rbc.Com.RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.#J-18808-Ljbffr

📌 Senior Manager, Digital Communications - $90,000 - $140,000 A Year (Toronto)
🏢 RBC
📍 Toronto