28 Sep
|
Ai2 Aim
|
Winnipeg
$100,000 - $130,000 annually Full Time Vancouver, BC, Canada Remote Senior Level Job Description We are seeking a
Senior Marketing Manager
to join our dynamic team in Vancouver, BC. This remote position is pivotal in driving our marketing strategy and enhancing our brand presence in the B2B SaaS sector. As a key member of the marketing team, you will collaborate closely with product, sales, and customer success teams to develop and execute innovative marketing campaigns that resonate with our target audience. In this role, you will be responsible for overseeing the planning, execution, and optimization of our marketing initiatives. Your expertise in
SEO/SEM
and digital paid advertising will be crucial in driving traffic and generating leads. You will also analyze market trends and customer insights to inform our marketing strategies and ensure we remain competitive in the ever-evolving landscape of technology. Key Responsibilities
Develop and implement
comprehensive marketing strategies to increase brand awareness and drive customer acquisition. Manage and optimize
digital marketing campaigns across various channels, including SEO, SEM, and paid advertising. Analyze performance metrics
and provide actionable insights to improve campaign effectiveness and ROI. Collaborate with cross-functional teams
to align marketing efforts with product launches and sales initiatives. Conduct market research
to identify trends, customer needs, and competitive landscape. Lead and mentor
a team of marketing professionals, fostering a culture of creativity and innovation. Manage the marketing budget , ensuring efficient allocation of resources to maximize impact. Stay updated on industry trends
and emerging technologies to keep our marketing strategies ahead of the curve. We are looking for a candidate who is not only experienced but also passionate about marketing and technology.
The ideal candidate will have a proven track record in B2B SaaS marketing and a deep understanding of digital marketing strategies. You should be a strategic thinker with a hands‑on approach, capable of leading projects from conception to execution while maintaining a focus on results. Qualifications Must-have
5+ years of experience
in marketing, preferably within the B2B SaaS industry. Extensive background in
SEO/SEM
and
digital paid advertising . Proven ability to manage and optimize marketing campaigns across various platforms. Robust analytical skills with experience in
data-driven decision-making . Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. Nice-to-have
Experience with
marketing automation tools
and CRM systems. Familiarity with
content marketing
and social media strategies. Knowledge of
UX/UI principles
and their impact on marketing. Previous experience in a
leadership or mentorship role
within a marketing team. A degree in
Marketing, Business, or a related field . Joining our team comes with a range of
benefits and perks
designed to support your professional growth and personal well-being: Competitive salary
ranging from
$100,000 to $130,000
annually. Comprehensive
health and dental benefits
to keep you and your family healthy. Generous
paid time off (PTO)
policy, including vacation days and holidays. Flexible
remote work environment , allowing you to work from anywhere. Opportunities for
professional development
and continuous learning. A collaborative and inclusive company culture that values
diversity and innovation . Regular team-building activities and virtual events to foster connections. Access to
wellness programs
and resources to support your mental health. We believe in creating a workplace where everyone can thrive, and we are committed to supporting your career journey while maintaining a healthy work‑life balance. If you are ready to make an impact in a fast‑paced, innovative environment, we would love to hear from you!
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📌 Marketing Manager (Winnipeg)
🏢 Ai2 Aim
📍 Winnipeg