About the Role The Growth Marketing Specialist will support demand generation, sales enablement, marketing performance, and day-to-day marketing operations. You will help run paid media campaigns, build prospect lists, conduct market research, track funnel performance, support lead nurture programs, and help surface insights that support growth across the business.

We're looking for a versatile generalist, someone comfortable moving between different tools and tasks and who can pick up new skills quickly, rather than a narrow specialist in just one area.

This is a hands-on role for someone who is equally comfortable working in spreadsheets, CRM systems, advertising platforms, reporting dashboards, and modern AI tools.

As an AI-first organization, we're looking for someone who actively incorporates AI into their daily workflows and understands how modern AI tools can enhance research, content development, analysis, reporting, and business operations.

Key Responsibilities Growth Marketing & Demand Generation

Support execution and optimization of paid advertising campaigns across LinkedIn, Meta, Google, and other channels

Monitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion rates

Assist in developing landing pages, lead magnets, and conversion-focused marketing initiatives

Support organic and paid growth initiatives across multiple channels

Lead Generation & Sales Support

Build targeted prospect lists aligned with Ideal Customer Profiles (ICP)

Research companies, decision-makers, and market opportunities

Support outbound sales initiatives through list development and data enrichment

Maintain CRM data quality and assist with pipeline management activities

Support the sales team in identifying target accounts and growth opportunities





Email Marketing & Lead Nurture

Build and optimize email nurture sequences for prospects and customers

Support lead scoring, segmentation, and lifecycle marketing programs

Analyze email performance and recommend improvements to engagement and conversion metrics

Market Research & Competitive Intelligence

Conduct research on target industries, competitors, and market trends

Monitor competitor messaging, positioning, pricing, and product developments

Develop competitive intelligence reports to support sales and marketing strategy

Reporting & Analytics

Develop weekly, monthly, and quarterly performance reports

Analyze marketing, website, pipeline, and revenue performance

Help identify growth opportunities and areas of funnel leakage

Support recommendations to improve conversion rates and customer acquisition

Track and report on key SaaS growth metrics including: Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performance

AI-Powered Marketing Operations

Leverage AI tools to accelerate research, reporting, content creation, analysis, and campaign execution

Use tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to improve productivity and decision making

Build repeatable AI-assisted workflows for marketing, sales, and reporting activities





Utilize AI to synthesize large volumes of information into actionable insights and recommendations

Continuously explore new AI tools and techniques that improve efficiency, accuracy, and output quality

Qualifications Required

2-4 years of experience in growth marketing, demand generation, marketing analytics, business operations, or a related role

Experience managing or supporting paid advertising campaigns

Experienced in setting up tags, triggers, and events in Google Tag Manager

Strong analytical and reporting skills

Experience with CRM platforms such as HubSpot or Salesforce

Experience building email marketing and lead nurture campaigns

Strong research and data analysis capabilitiesExcellent written and verbal communication skills

Highly organized with strong attention to detail

Daily user of AI tools such as Claude, ChatGPT, Gemini, Perplexity, or similar platforms

Understanding of prompt engineering and AI-assisted workflows

Nice to have

Background in SaaS, MarTech, AdTech, creator economy, affiliate marketing, or e-commerce environments

Experience developing lead nurture programs, lifecycle marketing strategies, and marketing automation initiatives that improve engagement and conversion

Experience supporting sales teams with pipeline growth and account-based targeting initiatives

Experience turning marketing, sales, and revenue data into clear reports and actionable insights

Familiarity with workflow automation and process optimization using tools such as Zapier, Make, N8N, or similar platforms

Compensation We offer a starting annual salary of $68,000 – $80,000 CAD

Total compensation includes salary, bonus, perks, and other perks

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📌 Growth Marketing Specialist (Winnipeg)
🏢 Creator
📍 Winnipeg