Canadian Tire Corporation's

Sports Partnerships

team is one of the most exciting places to build a marketing career in Canada — and they're looking for a

Sport Partnerships Consultant

to join them in

Toronto, Ontario . This is a full-time role at the heart of one of the largest

sport sponsorship portfolios

in the country, spanning amateur and professional sport from coast to coast.

The team operates as a Centre of Excellence within CTC, working alongside top

sport properties , marketing partners, and athletes. From the

Canadian Olympic Committee

and the

NHL

to the

WNBA

and the

Skilled Women’s Hockey League , the partnerships you'll help manage are both high-profile and genuinely meaningful. This includes the award-winning

Women in Sport initiative

— Canada's first 50/50 commitment by a brand to equitable sport investment.

About the Role: Sport Partnerships Consultant Day to day, the

Sport Partnerships Consultant

supports relationship management with CTC's select sport partners, working to maximize return on investment across a diverse portfolio. You'll collaborate with the Associate Manager, Sports Partnerships to plan and execute

strategic season plans and activations , leveraging partner assets to drive business objectives across CTC's family of retail banners.

This role requires someone who can juggle

multiple priorities

in a fast-paced, deadline-driven environment while maintaining the attention to detail that strong partnership management demands. You'll work cross-functionally with teams across the business, communicate with senior stakeholders, and contribute to

budget tracking

and performance reporting. A collaborative mindset and the ability to influence without formal authority are essential to thriving here.

Benefits and Salary Canadian Tire offers a

broadband salary range of $53,000 – $88,000 ,



with a typical hiring range of

$53,000 – $70,000

depending on experience, internal equity, and market factors. Beyond base pay, the role comes with

comprehensive benefits and retirement programs , performance incentives, continuing education programs, career growth opportunities, product discounts, and other perks to support your overall well-being — including

$5,000 per year in mental health benefits

for eligible employees and their families.

Job Details Job Type:

Full-Time

Company:

Canadian Tire

Location:

Toronto, ON

Requisition ID:

JR164860

Date Posted:

September 23, 2026

Pay:

$53,000 – $88,000 (broadband); typical hiring range $53,000 – $70,000

Responsibilities The

Sport Partnerships Consultant

plays an active role across the full lifecycle of CTC's sport partnerships — from strategic planning and activation through to measurement and reporting. These responsibilities require someone who is equally comfortable writing a polished stakeholder presentation as they are tracking a sponsorship budget or managing a multi-partner project timeline.

Support day-to-day relationship management

with CTC sport partners to maximize ROI across the portfolio

Collaborate with the Associate Manager

to plan and implement short- and long-term partnership strategies

Assist in developing and executing

plans and programs with cross-functional project teams that meet business objectives

Understand and interpret

contracts, partnership terms, and guidelines





Provide best-practice guidance

and support to teammates and stakeholders executing partnership initiatives

Track measurements and report progress

to evaluate the effectiveness of all partnerships and ensure appropriate ROI

Lead creative and strategic communications

including writing, editing, and presentation development

Support the tracking

of annual Sport Partnerships budgets

Requirements / Skills The ideal candidate brings a genuine passion for sport at every level — from grassroots to high performance — combined with solid marketing and project management experience.

Canadian Tire

is looking for someone who is highly organized, a strong communicator, and comfortable working across a large, complex organization with multiple stakeholders and retail banners.

Post-secondary education

in Sports Management, Marketing, Sponsorship, or Event Management

3–5 years of proven experience

in events, marketing, sponsorship, and/or sports marketing

Strong project management skills

with the ability to deliver programs on time and on budget in a fast-paced environment

Exceptional writing, editing, and presentation skills

with proficiency in MS Word, PowerPoint, and Excel

Collaborative team player

with experience building relationships across diverse groups and stakeholders

Self-starter

with the ability to influence without authority and work within a matrix organization

Bilingualism (French/English)

is considered an asset but is not required

Flexibility

to work evenings or weekends on occasion as needed

Post-secondary education in Sports Management/Marketing/Sponsorship, Event Management. 3-5 years of proven experience in events, marketing, sponsorship and/or sports marketing. Bilingual (FR/EN) an asset, but not required.

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📌 Sport Partnerships Consultant (Winnipeg)
🏢 Canadian Tire
📍 Winnipeg