Canadian Tire Corporation's Sports Partnerships team is one of the most exciting places to build a marketing career in Canada — and they're looking for a Sport Partnerships Consultant to join them in Toronto, Ontario . This is a full-time role at the heart of one of the largest sport sponsorship portfolios in the country, spanning amateur and professional sport from coast to coast.

The team operates as a Centre of Excellence within CTC, working alongside top sport properties , marketing partners, and athletes. From the Canadian Olympic Committee and the NHL to the WNBA and the Professional Women’s Hockey League , the partnerships you'll help manage are both high-profile and genuinely meaningful. This includes the award-winning Women in Sport initiative — Canada's first 50/50 commitment by a brand to equitable sport investment.

About the Role: Sport Partnerships Consultant

Day to day, the Sport Partnerships Consultant supports relationship management with CTC's select sport partners, working to maximize return on investment across a diverse portfolio. You'll collaborate with the Associate Manager, Sports Partnerships to plan and execute strategic season plans and activations , leveraging partner assets to drive business objectives across CTC's family of retail banners.

This role requires someone who can juggle multiple priorities in a fast-paced, deadline-driven environment while maintaining the attention to detail that strong partnership management demands. You'll work cross-functionally with teams across the business, communicate with senior stakeholders, and contribute to budget tracking and performance reporting. A team-oriented mindset and the ability to influence without formal authority are essential to thriving here.

Benefits and Salary

Canadian Tire offers a broadband salary range of $53,000 – $88,000 ,



with a typical hiring range of $53,000 – $70,000 depending on experience, internal equity, and market factors. Beyond base pay, the role comes with comprehensive benefits and retirement programs , performance incentives, continuing education programs, career growth opportunities, product discounts, and other perks to support your overall well-being — including $5,000 per year in mental health benefits for eligible employees and their families.

Job Details

Job Type: Full-Time

Company: Canadian Tire

Location: Toronto, ON

Requisition ID: JR

Date Posted: September 23, 2026

Pay: $53,000 – $88,000 (broadband); typical hiring range $53,000 – $70,000

Responsibilities

The Sport Partnerships Consultant plays an active role across the full lifecycle of CTC's sport partnerships — from strategic planning and activation through to measurement and reporting. These responsibilities require someone who is equally comfortable writing a polished stakeholder presentation as they are tracking a sponsorship budget or managing a multi-partner project timeline.

- Support day-to-day relationship management with CTC sport partners to maximize ROI across the portfolio
- Collaborate with the Associate Manager to plan and implement short- and long-term partnership strategies
- Assist in developing and executing plans and programs with cross-functional project teams that meet business objectives
- Understand and interpret contracts, partnership terms, and guidelines




- Provide best-practice guidance and support to teammates and stakeholders executing partnership initiatives
- Track measurements and report progress to evaluate the effectiveness of all partnerships and ensure appropriate ROI
- Lead creative and strategic communications including writing, editing, and presentation development
- Support the tracking of annual Sport Partnerships budgets

Requirements / Skills

The ideal candidate brings a genuine passion for sport at every level — from grassroots to high performance — combined with solid marketing and project management experience. Canadian Tire is looking for someone who is highly organized, a strong communicator, and comfortable working across a large, complex organization with multiple stakeholders and retail banners.

- Post-secondary education in Sports Management, Marketing, Sponsorship, or Event Management
- 3–5 years of proven experience in events, marketing, sponsorship, and/or sports marketing
- Strong project management skills with the ability to deliver programs on time and on budget in a fast-paced environment
- Exceptional writing, editing, and presentation skills with proficiency in MS Word, PowerPoint, and Excel
- Collaborative team player with experience building relationships across diverse groups and stakeholders
- Self-starter with the ability to influence without authority and work within a matrix organization
- Bilingualism (French/English) is considered an asset but is not required
- Flexibility to work evenings or weekends on occasion as needed

Post-secondary education in Sports Management/Marketing/Sponsorship, Event Management. 3-5 years of proven experience in events, marketing, sponsorship and/or sports marketing. Bilingual (FR/EN) an asset, but not required.

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📌 Sport Partnerships Consultant (Toronto)
🏢 Canadian Tire
📍 Toronto