Designer, Product and Brand

Location: Hamilton, ON / HybridEmployment Type: Full-Time

About Cakeworthy

Cakeworthy is a Canadian fashion and lifestyle brand creating officially licensed apparel, accessories, and home products inspired by the stories and characters our customers love. Our collections combine fandom, nostalgia, and pop culture with distinctive, fashion-forward design.

The Role The Designer, Product and Brand develops licensed products from initial concept through production and creates visual assets for Cakeworthy’s brand, marketing, and sales channels.

This role is ideal for a versatile designer who can move between apparel and product development, original graphics, and brand design. You understand how artwork works on a garment or accessory and how to adapt a visual idea for digital and print.

You’ll work with the Design, Production, Marketing, and Operations teams to create products and brand materials that feel distinctly Cakeworthy, connect with customers, and are ready for production or launch.

What You’ll DoConcept and Creative Development

- Develop concepts for apparel, accessories, and other products based on creative direction, licensed properties, trends, and customer needs.
- Translate briefs, mood boards, references, and early ideas into product concepts and visual directions for the brand.
- Research fashion, pop culture, retail, and graphic design trends to inform collections and campaigns.
- Present concepts and refine work based on feedback.

Product Design and Development

- Design apparel, accessories, and other licensed products, including graphics, patterns, placements, and product details.
- Create original illustrations, typography, and artwork that fit the licensed property and Cakeworthy’s design direction.
- Consider product silhouettes, materials, colour, scale, placement, and decoration methods as designs develop.
- Adapt designs across products, sizes, and collections while maintaining a cohesive look.
- Create product mockups, presentations,



and visuals that clearly communicate the intended design.

Production and Execution

- Carry approved product concepts through final artwork, specifications, sampling, and production handoff.
- Prepare accurate production files, artwork, and supporting information for manufacturing partners.
- Work with Production and manufacturing partners to resolve design and artwork requirements.
- Review samples and recommend adjustments so finished products match approved designs.

Brand Design

- Create graphics and layouts for campaigns, product launches, website, wholesale materials, packaging, and other brand needs.
- Adapt creative assets across formats and channels while maintaining consistency with Cakeworthy’s visual identity.
- Collaborate with Marketing, Design, and Brand teams to develop campaign concepts and launch assets.
- Manage multiple projects and deadlines, communicate progress, and prepare files for their intended use.
- Incorporate feedback from internal teams, licensors, and retail partners into thoughtful design revisions.

What We’re Looking For

- 2+ years of professional experience in product design, apparel and accessory design, and graphic design.
- A portfolio showing both physical product design and brand or marketing graphics.
- Experience developing a product from concept through artwork, sampling, or production.
- Understanding of apparel and accessory graphics, product construction, decoration methods, and production requirements.
- Strong skills in Adobe Illustrator and Photoshop; experience with InDesign is an asset.




- Ability to prepare production-ready product artwork and finished files for digital and print use.
- Robust command of typography, composition, colour, and visual hierarchy.
- Attention to detail and an understanding of how designs translate across products and brand channels.
- Ability to work from detailed creative briefs as well as loose concepts.
- Ability to organize competing priorities and meet deadlines.
- Strong communication skills and comfort working with cross-functional teams.
- Interest in fashion, pop culture, fandom, entertainment, and streetwear.

Nice to Have

- Experience working with licensed properties and licensor expectations. .
- Experience in fashion, retail, consumer products, or lifestyle brands.
- Experience creating tech packs, product specifications, or packaging artwork.
- Experience working with domestic or overseas manufacturers.
- Experience applying an established brand identity across multiple channels.

Portfolio Requirement Applicants should provide a portfolio demonstrating:

- Product concepts and apparel or accessory designs
- Original graphics, typography, or illustration
- Brand and marketing design across digital or print channels
- Concept development and visual exploration
- Product mockups and design adaptations across formats
- Examples of work taken from concept through production or launch, where possible

Pay: From $60,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Vision care
- Work from home

Application question(s):
- Do you have 2+ years of professional experience in product design, apparel and accessory design, and graphic design?
- Do you have experience developing product from concept through artwork, sampling, or production?
- Do you have understanding of apparel and accessory graphics, product construction, decoration methods, and production requirements?

Work Location: Hybrid remote in Hamilton, ON L8H 7P4

📌 Designer, Product and Brand (Canada)
🏢 Cakeworthy
📍 Canada