About the Role

We are seeking an innovative, tech-forward Digital Marketing & AI Manager residing in the Greater Toronto Area to completely own and transform our online presence across our new and used vehicle operations.

Our explicit goal is to build an in-house marketing engine, eliminate reliance on third-party listing platforms, and drive direct, high-intent traffic straight to our dealership websites. We are looking for a modern digital marketer who actively leverages AI-driven tools and workflows—for automated campaign optimization, content creation, audience targeting, and lead qualification—to maximize advertising ROI across all new and used inventory.

This is a 100% full-time, on-site role based at our location. Candidates must currently reside in the Greater Toronto Area (GTA) to be considered, as daily physical presence at the dealership is required. You will work directly with executive leadership, manage direct ad budgets, lead on-site media capture, and directly impact direct traffic, lead counts, and sales.

Key Responsibilities & Strategic Goals

- Direct Web Strategy & Platform Independence: Own our website presence (SRPs/VDPs) to capture direct consumer demand. Drive technical SEO, custom Schema markup, inventory feed optimization, and local search dominance to make our website the primary destination for new and used car buyers.
- AI-Powered Paid Acquisition: Structure, deploy, and optimize campaigns across Google Ads (Search, Display, Performance Max, Vehicle Ads) and Meta (agile inventory carousels, payment-forward creative, retargeting) using modern AI automation and smart bidding strategies.




- AI Content & Media Production: Leverage AI content tools alongside real in office media capture to produce high-converting vehicle walkaround videos, Reels, YouTube content, ad copy, and graphic assets for our new and pre-owned inventory.
- Local SEO & Search Dominance: Maintain Top 1 Map Pack rankings across all locations through active Google Business Profile management, citation integrity, local content updates, and review strategies.
- Database & Direct Marketing: Design personalized email and SMS re-engagement campaigns targeting unsold prospects and past customers to drive repeat direct business.
- Co-op & Compliance Management: Submit and manage monthly OEM co-op claims where applicable while ensuring all ad creative strictly adheres to OMVIC two-tier pricing disclosure regulations.
- Data-Driven Reporting: Track channel performance, Cost Per Lead (CPL), direct VDP traffic growth, and conversion rates, delivering actionable insights directly to executive leadership.

Key Qualifications

- Location Requirement: Must currently reside in the Greater Toronto Area (GTA) and be fully available to work on-site daily at our location.




- 3+ years of end-to-end digital marketing experience with proven expertise in SEO, Google Ads, Meta Business Suite, GA4, and Google Search Console.
- Proficiency with AI Marketing Tools: Hands-on experience using AI software for ad copy generation, audience targeting, automated workflow optimization, and analytics.
- Automotive Industry Experience: Strong understanding of current and used automotive digital retail dynamics, inventory feeds, VDP/SRP conversion drivers, and OEM co-op structures.
- Technical SEO & Analytics Depth: Solid understanding of technical SEO (crawl budget, Schema markup, Core Web Vitals) and data analytics.
- Adaptable to Any CRM: Ability to leverage customer data and platform tools effectively regardless of software platform.

Pay: $70,000.00-$90,000.00 per year

Benefits

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care

Application question(s):
- How do you currently incorporate AI tools and automation into your digital advertising, content creation, or SEO workflows?
- Do you currently reside in the Greater Toronto Area (GTA) and can you commit to working 100% on-site at our office location daily?
- We are actively shifting away from third-party listing sites toward direct-to-website conversions. How have you previously used SEO or direct ad campaigns to build direct website traffic and reduce reliance on third-party aggregators?
- What is your experience managing paid campaigns in Google Ads (Vehicle Ads, Search) and Meta, and what ad budgets have you managed directly?

Work Location: In person

📌 Digital Marketing & AI Manager – Automotive (100% On-Site | GTA) (Thornhill)
🏢 CarHub Automotive Gourp
📍 Thornhill