- This role requires a leader who can operate at both the market and organizational level: setting a clear commercial strategy, building trusted relationships with major Canadian advertisers and agencies, and leading through a period of transformation as Emerging, CPG, and Retail come together under one country model
- The right candidate will bring deep knowledge of the Canadian advertising ecosystem, strong sales leadership judgment, and the ability to unify teams, improve productivity, and rebuild a strong Canada identity and culture

- Serve as the senior sales leader for Canada across Emerging, CPG, and Retail, setting and executing the country strategy and translating regional priorities into clear annual and quarterly growth plans

- Own revenue performance across the Canada business, including forecasting, pipeline management, account prioritization, and recovery or acceleration plans to deliver sustained growth across multiple quarters

- Lead five direct reports and a 60+ person organization across 10+ sales pods, creating clarity on priorities, decision-making, and accountability while strengthening leadership bench and succession

- Unify Emerging, CPG, and Retail under one Canada operating model, establishing a consistent cadence across forecasting, pipeline reviews, account planning, and performance management

- Direct resources, coverage, and leadership attention toward the highest-growth opportunities, improving productivity, account ownership, and vertical alignment while protecting customer continuity

- Build and maintain trusted C-level relationships with priority advertisers, agencies, and holding companies across the Canadian market





- Resolve complex customer and business escalations with strong judgment, balancing short-term business needs with long-term partnership health

- Increase adoption of Pinterest’s full-funnel solutions across brand, performance, creative, and measurement offerings

- Partner closely with GBO on business planning, forecasting, resource allocation, organizational design, and performance management

- Partner with GTM on market strategy, opportunity sizing, sales motions, advertiser positioning, agency planning, and product adoption

- Partner with EPD on product priorities, advertiser feedback, measurement needs, market opportunities, and customer escalations relevant to Canada

- Represent the Canada business with North America and global leadership, ensuring the market has strong voice, visibility, and advocacy in broader business and product decisions

- Lead through change with clarity and resilience, helping rebuild a healthy, inclusive, high-performing culture where employees feel valued, connected, and empowered to perform

- Use data, AI, and automation to improve planning and execution while maintaining strong standards for accuracy, privacy, and accountability- Experience leading leaders and managing a scaled organization through change,



with a track record of building clarity, alignment, and momentum

- Proven ability to develop sales strategy and deliver sustained year-over-year growth, not just isolated strong quarters

- 10+ years of experience in advertising sales, media, digital platforms, marketing technology, or a related commercial field

- Demonstrated ability to influence cross-functional partners, including product and business stakeholders, in a matrixed organization

- Strong operating discipline across forecasting, pipeline management, account planning, resource allocation, and performance management

- Strong understanding of digital advertising, full-funnel marketing, measurement, and go-to-market strategy

- Deep knowledge of the Canadian advertiser and agency ecosystem, including strong relationships and credibility in-market

- C-level executive presence and experience building senior customer relationships while navigating complex escalations

- Solid talent judgment, including experience coaching leaders, managing performance, strengthening succession, and developing inclusive teams

- Experience leading a country, market, business unit, or multi-segment sales organization with significant revenue accountability

- Bachelor’s degree in business, advertising, marketing, a related field or equivalent experience

- Demonstrated ability to improve productivity by directing resources and organizational focus toward the strongest growth opportunities

- Strong judgment, resilience, and decision-making in fast-moving, high-visibility commercial environments

📌 Managing Director (Canada Sales) (Toronto)
🏢 Pinterest
📍 Toronto