Become the Strategic Marketing Vice President at Wawanesa, focusing on customer acquisition and digital growth within a hybrid work model. Set the course for the Direct-to-Member business's marketing landscape.
In this current position, you'll utilize your extensive experience to create a comprehensive growth strategy while integrating cross-departmental collaboration. Your leadership will be vital in optimizing marketing channels and enhancing customer experiences, ensuring compliance and brand alignment across initiatives. Take the lead in fostering a data-driven culture that enhances member engagement and profitability.
Key Responsibilities:



- Drive D2M growth through targeted marketing initiatives - Establish governance and technology for marketing operations - Optimize digital and traditional marketing channels - Build a skilled marketing team focused on performance - Oversee compliance with internal and external standards
Requirements: - 12-15+ years of senior marketing experience - Expertise in managing marketing budgets and agency relationships - Strong abilities in customer analytics and attribution - Preferred experience in financial services or insurance - Bachelor's degree in a relevant field;
MBA valued
Lead Wawanesa's marketing function and create strategies that resonate with members.#J-18808-Ljbffr

📌 Strategic Marketing Vp At Wawanesa (Winnipeg)
🏢 Wawanesa Insurance
📍 Winnipeg