Lead digital performance initiatives as a Marketing Manager focused on paid social. Enhance engagement and drive conversions through innovative strategies on platforms like Meta and TikTok.As a vital member of the marketing team, this role emphasizes a blend of creativity and analytical skills. You'll oversee the execution of paid social campaigns, ensuring alignment with overarching marketing goals. Your expertise will help amplify brand messaging while optimizing performance across channels.Key Responsibilities:Develop strategy for paid social campaign executionCreate and optimize content tailored for each platformAnalyze performance data to inform strategiesCollaborate extensively with cross-functional teamsReport on metrics and KPIs to drive improvementRequirements:3-5+ years in paid social marketingExpertise in managing campaigns on various social platformsFamiliarity with analytics and tracking toolsStrong communication and cooperative skillsCreative mindset with proactive ownershipHarness your talent in driving impactful marketing strategies that resonate with audiences across the digital landscape.