Become the Head of Brand Strategy and Governance at EQ Bank. Lead the charge in establishing a unique brand identity that sets EQ apart in the Canadian financial landscape. Your leadership will shape the brand strategy and governance processes that define EQ Bank.

This role offers the prospect to influence brand architecture and naming, maintaining the distinctiveness necessary for a successful Challenger Bank. You will harness customer insights, market data, and business strategies to guide robust brand initiatives. Key Responsibilities:

- Create and lead the brand governance system
- Guide naming and taxonomy for clarity
- Develop materials and tools for brand adoption
- Shape brand messaging and design principles
- Collaborate across departments for strategic alignment Requirements:
- University degree in a relevant field
- 5+ years in brand management or strategy
- Familiarity with financial services industry
- Strong capability in stakeholder management
- Excellent analytical and communication skills Elevate EQ Bank’s brand and governance to reshape how Canadians experience banking.

📌 Brand Strategy Executive at EQ Bank (Toronto)
🏢 RiseMe
📍 Toronto