Lead cutting-edge marketing initiatives for product launches at Payworks in Winnipeg as a Senior Product Marketing Manager. Your strategic vision will enhance customer engagement and product adoption in a flexible work model. In this role, you will oversee the entire product launch process, ensuring all activities align with business goals and client needs.
You will collaborate closely with various departments, transforming insights into actionable marketing strategies that drive business growth. Your organizational skills and proactive communication will be crucial in managing timelines and project deliverables effectively. Key Responsibilities:
Spearhead comprehensive product launches and cross-team alignments
Establish clear positioning and compelling messaging for products
Facilitate collaboration between Product, Sales,
and Marketing teams
Track product performance and refine strategies based on feedback
Execute promotional initiatives to boost product visibility Requirements:
7+ years in marketing, project management, or product management
Proven success in managing multi-stakeholder projects
Excellent copywriting and communication skills for various channels
Familiar with AI tools for marketing and content creation
Robust analytical skills to evaluate marketing success Become a vital part of Payworks' agile team and drive impactful product marketing strategies that benefit businesses across Canada.