Become a key player in Canon Canada's marketing team as a Marketing Automation Specialist on an 18-month contract. Your expertise in data and automation will enhance our customer lifecycle strategies.This role targets candidates with 1-3 years of experience in designing lead generation campaigns. You will oversee automated workflows and create audience segments to drive personalized marketing. Collaboration with sales teams will ensure initiatives align with company goals.Key Responsibilities:Manage and optimize lead generation campaigns and landing pagesBuild automated nurturing sequences for leadsSegment CRM audiences to enhance campaign relevanceWork with Sales to align marketing and lead goalsImplement email list management and data quality practicesRequirements:1-3 years experience in marketing automationProficient in marketing platforms such as HubSpot or SalesforceSolid understanding of lead nurturing strategiesComfortable analyzing data for growth opportunitiesStrong project management skills and detail orientationYour marketing skills will be instrumental in Canon Canada's growth and customer engagement efforts.

📌 Data-Driven Marketing Automation Specialist (Regional Municipality of Peel)
🏢 Canon Canada
📍 Regional Municipality of Peel