Company descriptionSaatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We're an award winning agency in both creativity and effectiveness, so it's really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.OverviewThe Digital Manager is a performance media leader responsible for bridging execution, data, and learning across paid channels including paid search, paid social, programmatic, and emerging digital platforms.This role owns the translation of business objectives into scalable, measurable performance marketing systems, ensuring media investment drives qualified lead growth, efficiency, and long-term optimization—not just short-term channel metrics.The Digital Manager is expected to operate as:A strategic media partner to clientsA governance and quality lead across platforms, measurement, and AI-enabled optimizationA capability multiplier for teams through thought leadership, training, and best practicesResponsibilitiesLead performance media strategy and execution across paid channelsUse media as a learning layer to inform content, CRO, and experience decisionsOwn testing frameworks, audience growth strategies,



and optimization roadmapsGovern AI-enabled media capabilities with accountability and intentEnsure measurement integrity, reporting clarity, and executive-ready insightsAct as a lead partner in client planning, QBRs, and RFPsEnable teams through best practices, training, and frameworksQualificationsStrategic & Performance ExpertiseDeep experience planning and executing performance-driven media programs across paid search, paid social, and programmaticStrong command of full-funnel media strategy, including discovery, mid-funnel consideration, and lower-funnel conversionAbility to align media strategy with platform delivery mechanics, audience intent, and measurable business outcomes (lead quality, CPA efficiency, downstream value)Data, Measurement & Optimization LeadershipAdvanced knowledge of:Conversion tracking and tagging governanceAudience modeling, lookalike and predictive modelingValue-based bidding and "Bid to X" frameworksExperience translating performance signals into actionable insights for clients and internal teamsComfort operating across attribution models and funnel-level reporting (not siloed channel views)AI-Enabled Media & Automation GovernanceHands-on experience applying AI across:Audience discovery and expansionBidding optimizationCreative performance analysisProven ability to establish guardrails, success criteria, and human oversight so automation serves business outcomes—not just platform efficiencyOperational & Leadership CapabilityDemonstrated ability to:Standardize processes and improve operational efficiencyOwn media trafficking standards and QALead cross-functional collaboration with analytics, web and creative teamsStrong communication skills, including client education, POV development, and senior-level storytellingExperience mentoring and upskilling teamsAdditional informationWe're committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is $75k -85k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Saatchi is an equal chance employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.

📌 Digital Campaign Lead & Team Architect (Toronto)
🏢 Publicis Group
📍 Toronto