Lead brand architecture and strategy development at EQ Bank, a pioneering challenger in Canadian banking. This hybrid role focuses on building a robust brand governance system. As the Director of Brand Governance, you are accountable for EQ Bank's enterprise brand strategy, ensuring clarity and effectiveness in how the brand is represented.

You will integrate customer insights into strategic brand direction and engage cross-functional teams to uphold brand standards. Your leadership will empower EQ Bank to maintain its unique voice and promise in the financial services industry. Key Responsibilities:

- Develop enterprise brand strategy and governance practices
- Maintain explicit brand architecture for all product offerings




- Implement naming and taxonomy decision-making processes
- Establish standards and tools for brand compliance
- Facilitate brand integration across customer experiences Requirements:
- Marketing or business degree required
- 5+ years in brand strategy or governance roles
- Experience working with senior leadership teams
- Extensive knowledge of brand measurement and positioning
- Exceptional communication and stakeholder engagement skills Take on a pivotal role in advancing EQ Bank’s brand identity and governance.

📌 Director of Brand Governance at EQ (Toronto)
🏢 Lever
📍 Toronto