Location: Toronto

Address 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title Director, Integrated Marketing Communications & Campaigns

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview Brand Management & Leadership

Lead the creation and planning of best-in-class global campaigns that drive awareness, affinity and an emotional connection to the brand with our global audience

Define the global content vision and strategy including a visual identity, tone and editorial pillars for the Canada Goose brand; this vision will live across a number of channels including earned, owned and paid mediums

Collaborate with external creative agency partners, internal creative production teams, and cross-functional teams to develop, manage, and execute Commercial and Brand moments.

Steer all regions to represent the brand in their respective plans according to defined brand guidelines

Maintain and meet annual Brand Marketing budget on a monthly basis

Lead and manages the Brand Marketing team, providing input, guidance and support on execution of brand-led initiatives

Collaborate with creative partners to ensure strong working relationships and delivery of world class creative output that drives brand image and growth with targeted audiences

Work closely with the partners channels & teams to amplify the impact of campaigns on owned, earned and paid media and social channels including creating audience insights to grow with new consumers and reinforce engagement with existing

Experience,



Education And Designations

University degree in business or marketing-related field

10-13 years marketing expertise, preferably for a global organization.

Experience in a leadership role, managing, nurturing and growing a team of 5-10

Experience leading and motivating cross functional teams across multiple time zones to deliver seamless execution

Proven record of success in traditional and non-traditional marketing with measurable results

Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds

Computer Skills: Excel, Word, Power Point, Outlook, Power BI tools

Knowledge, Skills And Attributes

Must have a global POV and be able to think outside the box

Solid independent decision-making, organizational, planning and problem-solving skills

Strong project ownership with confidence in championing a project from A to Z

Strong writing, interpersonal and communication skills

Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat

Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.

Data driven marketer with an appetite for measurable performance

Creativity and demonstrated ability working in a fast-paced environment with a high degree of change

Ability to multi-task and work efficiently under pressure

Have finger on the pulse of global trends in both luxury & fast fashion and have as strong passion for culture across all pillars – art, music, fashion, gaming and tech.

Follows through consistently on work commitments and stops at nothing to deliver exceptional results

Passionate about teaching and inspiring others

Working Conditions





Hybrid model – versatile WFH policy with office- based work at Toronto HQ office

Travel requirement – 25%

What’s in it For You?

A company built on Canadian roots and heritage

Your work is recognized with a comprehensive and competitive Total Rewards Program

Opportunities for career growth through numerous internal and external programs

Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards

Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

Inspiring leaders and colleagues who will lift you up and help you grow

Salary Range $145,000.00 - $181,000.00 / year

About the salary range: We’re committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer, we consider the responsibilities of the position, market data, and internal equity to ensure consistency across our team. Your actual offer will depend on your experience, skills, and alignment with the role.

Vacancy status: This posting represents an active vacancy for which we are currently hiring.

At Canada Goose, we believe that belonging goes beyond mere inclusion. It’s about being part of a community that values, supports, and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individual’s experience is unique, and every voice is important. We also recognize that communities are ever evolving, and that our work is never done. At Canada Goose, belonging is more than just an ideal—it’s the key to unlocking our collective potential, taking us further together.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at [email protected].

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📌 Director, Integrated Marketing Communications & Campaigns (Winnipeg)
🏢 Canada Goose
📍 Winnipeg