We are looking for an experienced, hands-on Freelance Paid Media Specialist to manage and optimise paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a solid focus on driving pipeline. This role combines hands-on campaign execution and optimisation with strategic recommendations .

Responsibilities
Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit
Monitor campaign performance, budgets, pacing and bid strategies
Build and launch campaigns using creative and copy supplied by internal teams
Continuously test and optimise audiences, targeting, placements and creative
Identify opportunities to improve campaign efficiency and performance
Support conversion tracking, measurement and reporting
Recommend paid social strategies that support broader demand generation and pipeline goals




Collaborate with internal Demand Generation, Creative and Web teams
Proactively share platform trends, insights and optimisation opportunities

Requirements
Robust hands-on experience in B2B SaaS or B2B technology paid social
Deep expertise in LinkedIn Ads and Meta Ads
Experience managing meaningful paid media budgets
Strong understanding of B2B demand generation and full-funnel marketing
Solid analytical and campaign optimisation skills
Ability to work independently while communicating proactively with stakeholders
Experience with Reddit Ads is highly desirable
Experience with 6sense, StackAdapt, programmatic display, CTV or podcast advertising is an advantage

This is a hands-on paid social role and does not include paid search responsibilities.

📌 Paid Media Specialist Calgary
🏢 Digital
📍 Calgary